Built In Menlo, Inc. placed 35% of its non-brokered mezzanine offering. The company is looking for thirteen additional investors to close the financing.
The company develops iOS light applications (apps) and games targeting millennials (i.e. 15-24 years old). The core philosophy of the company’s app development is to involve the use of the smartphone’s camera. The company’s first free app “PicChallenge” has been released in November 2012 followed by “Pic!Chat” the following month.
Built In Menlo is the brain child of Jason Festa (CEO) who founded the Menlo Park CA based company in June 2012.