Anomo, Inc. announced the first close of its $400,000 non-brokered equity offering. The company placed $305,000 with one investor which brings to $700,000 the total estimated amount raised via equity issuance since 2012. According to an article published by GeekWire, Amit Mital and Lee Zehrer are among the company’s backers.
The company developed a mobile social network where users create avatars to get to know each other based on their interests as opposed to what they look like. A practice coined as “social discovery”. While the primary application of the network revolves around dating, it can also be used in a number of different ways including making business connections. The application (app) is location based (instead of proximity based) which means users can interact with one another at an exact location. Downloads are available for iOS and Android. It is unclear how the company intends to monetize the app though Pirq CEO, James Sun is a financial backer and on the executive team.
The company, headquartered in Bellevue WA, was founded in December 2011 by Benjamin Liu. The executive team includes David Hajdu as well.