Marketing campaign and analytical SaaS developer in the market with $1 million equity offering

Domino Solutions LLC successfully placed 10% of its $1 million non-brokered equity offering with three investors as part of a funding agreement signed this month. The company expects to raise an additional $900,000 to close the offering within a year. This is the first time the company taps into the US private placement market.

Domino Solutions develops and markets a cloud based software as a service (SaaS) application (app) to analyze and develop marketing campaigns. The app combines the users data (CRM, accounting, web analytics) with industry benchmarks and baselines to effectively assess the success of a marketing campaign. The company also offers managed services for companies that do not have the time or resources to leverage the application.

The company, headquartered in Atlanta GA, was registered in 2012. Domino Solutions reported revenues on or below $1 million for the latest fiscal year. The company is led by Darren T. Rand  (Founder and CEO) and the executive team includes Carolyn O’Brien (Client Optimization), Barbara Nies Smith (Strategy), James Slotten (Client Leadership), Jennifer Kardian (Public Relations), Kim Shiflett Lugube (Product Development) and Andrew Johnson (Automation and Analytics).

Offering recap:
Status: First close
Company: Domino Solutions
Industry: Other Technology
Amount offered: $1,000,000
Amount placed: $100,000


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