A first close of $141,000 was initiated by Seen Digital Media, does business as venueseen, on its fundraising effort started this month. 14% of the $1 million non-brokered equity offering was placed with five investors. The company has a year to raise an additional $859,000 in funding. Two previous financing rounds initiated by Seen Digital Media raised an estimated $1.4 million.
The company developed a new platform and tools that allow users to simplify the process of creating and managing visual PR/branding/marketing campaigns. The platform leverages instagram and twitter to engage fans and leverage user generated content for engagement, promotional and branding purposes. In addition, statistical tools have been developed to gauge how well the visual campaign engaged fans with the brand.
The company is headquartered in Dublin OH. Seen Digital Media elected not to disclose its revenues. The executive team includes Brian Zuercher (CEO) and James Kamnikar. The board of directors includes William Forquer, Pamela Springer and Hugh Cathey.
Status: First close
Company: Seen Digital Media
Amount offered: $1 million
Amount placed: $141,000