Checkout area surface solution providers closed $600,000 equity financing

Handstand Innovations reported closing a $600,000 non-brokered equity financing round subscribed by two investors. This is the first time the company taps into the private placement market.

The company is an in-store and checkout area surface solutions provider as well as a shopper marketing consulting firm. Handstand’s flagship product is “MessageWrap” a custom-printed checkstand belt cover wrap that is coated with GoodArmor, an antimicrobial coating that helps prevent the spread of contaminants from grocery products and shopper contact. The company’s shopperShield solution also offers custom printed and antimicrobial shopping cart and baskets handles.

Handstand Innovations, headquartered in Grand Rapids MI, was founded in 2011 by Susan Vanderploeg. The board of directors include: Nathan Vanderploeg, Trent Hartwig, John White and Ed Mol.

Offering recap:
Status: Closed
Company: Handstand Innovations
Industry: Business Services
Amount offered: $600,000
Amount placed: $600,000
First Sale: 10/25/13


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