Dealership digital marketing software provider raised $327,500 via equity issuance

Late filer Firefly Media, doing business as 3 Birds Marketing (3birds), disclosed having initiated a first close of $327,500 on its expected $1.1 million non-brokered equity offering. Six investors participated to the first close. The offering will remain open for a year during which an additional thirty investors will be sought after.

3birds is a digital software company offering proprietary digital marketing software and services to automotive dealerships, dealer groups, distributorships, and manufacturers across the US. The software solutions developed range from an e-newsletter and customer review monitoring to customized direct mail.

The company, located in Chapel Hill NC, was founded in 2009 by Kristen and Layton Judd as well as Leonard “Leo” Wohadlo.

Offering recap:
Status: First close
Company: Firefly Media
Industry: Other Technology
Amount offered: $1,100,000
Amount placed: $327,500
First Sale: 09/20/13


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