KnowledgeTree successfully completed a $671,000 equity offering which placement started on January 13th. The non-brokered private placement was subscribed by four investors. Up to this point KnowledgeTree had raised an estimated $4.25 million since relocating to the US via one financing round raised in 2012. Backers include River Cities Capital Funds, Core Capital Partners, Hasso Plattner Ventures Africa and Hatteras Funds.
The company was originally focusing solely on making document management and sharing more efficient and simple for the business to business market. After relocating from South Africa to the US, it tuned its technology for sales, sales operations, and marketing teams while leveraging the Amazon EC2 cloud computing platform as well as salesforce’s platform. The software as a service (SaaS) application (app) allows the marketing team to easily maintains and distributes content and documents to the sales team. The sales team gets recommendations on what to use for ultimate sales engagement and can easily share it with clients.
The company, headquartered in Raleigh NC, is led by Daniel Chalef (Chief Executive Officer). Knowledgetree elected not to disclose its revenues. The executive team includes Petra Weishaupt-Smith (CFO), Bill Dalton (VP Engineering), Peter Mollins (VP Revenue Generation), Daniel Wideman (VP Product). The board of directors includes Edward McCarthy (River Cities Capital Funds), Marc Balkin (Hasso Plattner) and William Dunbar (Core Capital).
Status: Final close
Industry: Other Technology
Amount offered: $671,000
Amount placed: $671,000
First Sale: 01/13/14