Bespoke pet food manufacturer places $450,000 in equity

petbrosiaPetbrosia sold $450,000 worth of equity securities to four investors last week. The company expects its first private offering to fetch an additional $800,000 within a year.

The company manufactures and distributes pet food that is tailored to each cat or dog’s unique needs. Petbrosia’s website lets pet owners order custom made food blends based on natural ingredients. After responding to a questionnaire to know the pet, veterinarian and nutritionist designed algorithms will craft the optimal blend of protein, carbohydrates, and fats based on the pet’s needs. The food’s blend automatically adjusts over time based on the pet’s past and new information provided. Delivery can also be automated.

Keith Johnson (Chief Executive Officer) leads the Cincinnati OH based company which was founded in mid 2012. Revenues were not disclosed.

Offering recap:
Status: Fist close
Company: Petbosia
Industry: Other Technology
Amount offered: $1.25 million
Amount placed: $450,000
First Sale: 01/27/14


One comment

  1. Pingback: Pet food manufacturer, Petbrosia, disclosed its equity placement was 56% completed | Random Research

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