Change: offered +0% / raised +167% / placed 58%
According to the information disclosed by Vega Performance Marketing, subscription to its $300,000 equity issuance increased by 167%. An additional $110,000 worth of securities was placed by the company with three investors since the company last released data almost a year ago. This brings to $170,000 the amount raised from the nine backers who subscribed to the offering. The subscription will close either once the offering is sold in full or in a few months, whichever one comes first. Up to now Vega Performance Marketing had raised an estimated $500,000 in unregistered securities via one financing round.
The company offers advertisers and media agencies, lead generation and sales campaigns performance management services. The firm offers an integrated technology platform and expertise to increase the return on investment (ROI) of online media campaigns, in other words to monitor and lower the cost of acquisition of new customers. The company is building an affiliate network to distributes online “Cost Per Action” ads on a pay-for-performance basis, where advertisers pay publishers only for a valid lead or sale.
The company, headquartered in Bellevue WA, is led by B Patrick Murphy (CEO). Vega Performance Marketing kept its revenues undisclosed.
The executive team includes Judd Boone and Vidur Luthra.
The board of directors includes Gunilla Luthra and Ivan Braiker.
The company has raised an estimated total of $670,000 via private unregistered security offerings.
Status: Intermediary close
Company: Vega Performance Marketing
Amount offered: $300,000
Amount placed: $170,000
First sale: 06-03-2013