Plink reported the successful completion of its $250,000 unregistered debt financing. All the securities were subscribed by three investors. First commitments were received last Friday. The company closed four previous unregistered private placements which raised an estimated $7.05 million.
The company is an online-to-offline rewards program that motivates members to make offline purchases. Plink members create an account at Plink.com or via the Plink mobile app, then link the credit or debit card of their choice, and begin earning “Plink points” by purchasing offline at more than 75,000 restaurants and retailers nationwide. Plink Points can be redeemed for gift cards from 25 brands. According to the company, Plink’s pay-for-performance advertising model provides offline brands with a risk-free way to drive sales and build loyalty.
The company, headquartered in Denver CO, is led by Peter Vogel (CEO). Plink kept its revenues undisclosed.
The executive team includes David Asseoff and Jill Fletcher.
The board of directors includes Joseph Zell, Mark Turnage and Richard Sokol.
The company has raised an estimated total of $7.3 million via private unregistered security offerings.
Amount offered: $250,000
Amount placed: $250,000
First sale: 03-28-2014
Data as of: 04-03-2014