BeneFinder expects to sell $363,000 worth of equity to investors in a non-brokered financing round. The equity offered hasn’t been subscribed yet by investors. Based on the information disclosed, the $363,000 offering is structured to remain open until April 2015 or when the fundraising cap is reached, whichever one comes first. This is the first time the company is filling a security offering under a registration exemption with the SEC.
The company developed a web platform to offer free unbiased insurance plan guidance, support and enrollment. The platform analyzes all the plans in the market – those sold through Healthcare.gov as well as those outside of these Exchanges – and illustrate the best ones for the user’s unique needs. The service cost for buying a plan is already built in the rates offered by insurance companies so it won’t change whether users buy through the platform or directly from insurance companies. For now the company focuses on users based in Virginia.
David Blanchard (President) leads the Richmond VA based company which was registered in 2012. Benefinder elected to keep its revenues undisclosed.
Industry: Health Insurance
Amount offered: $363,000
Data as of: 04-07-2014