Willpower Labs filed for first close after raising 18% of its financing round

$215,000 worth of mezzanine securities started to be placed by Willpower Labs on April 15th. Based on the information disclosed, a total of eleven investors bought 18% of the $1.2 million security offering. An additional $985,000 in funding is to be raised until the offering draws to a close in April 2015. Unregistered securities don’t appear to have been previously sold by the company.

The company seems to be a health startup in stealth mode which will launch a brand called MealEnders. The company is designing appetite control, weight loss, and dietary supplements and preparations in various forms, namely, mints, pills, chewing gum, dissolving strips, shots, drinks, drops, sprays, toothpaste, toothpicks, dental floss, and lozenges.

Mark Bernstein (CEO) leads the San Francisco CA based company which was registered in 2013. Willpower Labs kept its revenues undisclosed.

Offering recap
Status: First close
Company: Willpower Labs
Industry: Other
Amount offered: $1.2 million
Amount placed: $215,000
First sale: 04-15-2014
Data as of: 04-30-2014


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