80% of Late Living‘s $250,000 unregistered private offering was placed today. The non-brokered equity securities were subscribed by four investors. The first close garnered $200,000. Based on the offering’s structure, the company has until May 2015 to raise an extra $50,000. The equity offering’s estimated net proceeds will amount to $190,000 which excludes $60,000 to be paid toward officers’ salaries. The company doesn’t appear to have previously sold securities under a registration exemption with the SEC. The company is backed by MAC6, a Tempe-based incubator.

Late Living markets and develops a video tour platform for senior housing. The platform allows users to search, save, view and share assisted living facilities video tours. The tool is free for users while facilities pay a referral fee. The information collected and analytic tools allow facilities to streamline their sales and marketing process by reaching out directly to interested parties.

Late Living, registered in 2014, is headquartered in Tempe AZ. It is led by Christopher L Wilson (President and CEO). Revenues were not disclosed.
The executive team includes Ammon Curtis.
The board of directors includes Scott Mcintosh.

Late Living is registered under the name RediConnect.

Offering recap
Status: First close
Company: Late Living
Industry: Business Services
Amount offered: $250,000
Amount placed: $200,000
First sale: 05-23-2014
Data as of: 05-22-2014