Curated e-marketplace for local artisans, Strolby, raised $396,000 in equity at first close


strolbyStrolby reported selling 88% or $396,000 of a new unregistered private offering. A total of seven investors subscribed three weeks ago to the company’s $450,000 non-brokered equity financing. Based on the offering’s structure, the company has until May 2015 to raise an extra $54,000. This is the first time Strolby is selling securities under a registration exemption.

Strolby markets and develops locally made, limited-production goods from the best small shops in the country in its online marketplace. The site enables customers to shop local from anywhere, and to discover innovative designers and artisans along the way. The site offers curated items paired with convenience. The company started by showcasing the production of artisans located in Brooklyn and the Hudson Valley.

Lara Fitch (President) leads the Brooklyn NY based company which was registered in 2013. Strolby elected to keep its revenues undisclosed.

Offering recap
Status: First close
Company: Strolby
Industry: Retailing
Amount offered: $450,000
Amount placed: $396,000
First sale: 05-15-2014
Data as of: 06-10-2014

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