XDATA – August 15th 2014
BaubleBar successfully completed a $12 million non-brokered equity financing round. A total of eight investors started to subscribe to the round one month ago. The equity offering’s estimated net proceeds amount to $10 million excluding $2 million earmarked for the payment of officers’ salaries. No offering was previously initiated by the company under a registration exemption with the SEC.
While the company reportedly raised a total of $5.6 million according to an article published by Inc.com in 2012, no prior Reg D filing could be found under the current or prior company name as well as under any of the founders’ names.
The company is an online fashion jewelry merchant selling pieces directly from designers at deep discount. The company is backed by Accel Partners, Greycroft Partners , Burch Creative Capital, Aspect Ventures, and Triplepoint Ventures.
The company, headquartered in New York NY, is led by Daniella Yacobovsky (Co-chief Executive Officer). BaubleBar elected to keep its revenues undisclosed.
The executive team includes Amy Jain.
The board of directors includes Ellie Wheeler and Howard Socol.
BaubleBar is registered under the name Bauble Bar
Amount offered: $12 million
Amount placed: $12 million
First sale: 07-15-2014
Data as of: 08-15-2014