XDATA – September 10th 2014
A $16 million unregistered equity financing by Experticity successfully drew to a close. The non-brokered investment round was placed among nine investors. The subscription started almost two weeks ago. No offering was previously initiated by the company under a registration exemption with the SEC.
Experticity markets and develops on-demand and performance-based solutions for brands and retailers to educate, deliver incentives to and foster firsthand product experience with credible, category-specific sales associates —while also collecting important insights about them and analyzing their effectiveness at the point of sale. The company’s expert-knowledge platform is called 3point5.com while its expert-incentive platform is branded ProMotive.com. The company is backed by Bain Capital Ventures.
The company is headquartered in Salt Lake City UT. Experticity elected to keep its revenues undisclosed.
The executive team includes Eli Willis, Heather Mercier, Inga Johnson, Jeremy Knudsen, John Pereira, John Reagh and Thomas Stockham.
The board of directors includes Mark Ludwig, Michael Krupka, Michael Levinthal, Paul Gaffney and Scott Petty.
Amount offered: $16 million
Amount placed: $16 million
First sale: 08-28-2014
Data as of: 09-10-2014