XDATA – September 10th 2014
TapAd raised $2.18 million as part of a fully subscribed non-brokered equity offering. The subscription, which started on August 27th, lured five investors. Two previous unregistered financing rounds raised an estimated $7.05 million. According to sources an additional $8.3 million was raised by the company via two financing rounds in 2011 and in March 2013 that were not reported to the SEC.
TapAd markets and develops a cross-device content delivery platform. The company’s proprietary technology assimilates billions of data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs and game consoles. The company then leverages its understanding of consumer behavior across related screens and the ability to reach the right people on the right device at the right time. The company offers publishers and advertisers to deepen consumer engagement with a more fluid experience while increasing campaign cost-effectiveness. The company is backed by Firstmark Capital, Avalon Ventures, Metamorphic Ventures, Firsthand, Battery Ventures, G&H Partners and Lerer Venture.
The company, headquartered in New York NY, is led by Are Traasdahl (CEO). TapAd elected to keep its revenues undisclosed.
The board of directors includes Richard Heitzmann.
The company has raised an estimated total of $9.23 million via private unregistered security offerings.
Industry: Other Technology
Amount offered: $2.18 million
Amount placed: $2.18 million
First sale: 08-27-2014
Data as of: 09-10-2014