BlueCava re-opened its offering to place $2 million more

Change: offered +134% / raised +134% / placed 100%

bluecava BlueCava re-opened and closed its unregistered equity offering after increasing the placement’s size from $1.5 million to $3.5 million. It appears all the remaining $2 million worth of securities were placed among the nine investors that were already disclosed in BlueCava‘s filing a couple of months ago. At the time they had invested $1.5 million in the financing round. It took six months for the offering to be fully subscribed and close. The company closed ten unregistered private placements which raised an estimated $39.26 million.

BlueCava markets and develops a platform for cross-screen audience management and measurement for brands, agencies and Adtech companies.

The company is headquartered in Irvine CA. BlueCava elected to keep its revenues undisclosed. The executive team includes Philip J Myers and Reagan Sakai. The board of directors includes Brian Smith.

The company has raised an estimated total of $42.76 million via private unregistered security offerings.

Offering recap
Status: Completed
Company: BlueCava
Industry: Other Technology
Amount offered: $3.5 million
Amount placed: $3.5 million
First sale: 05-22-2014
Data as of: 11-19-2014

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