|$1.32 million worth of mezzanine securities started to be placed by House Party yesterday. Based on the information disclosed, a total of eighteen investors bought 94% of the $1.4 million security offering. A total of five unregistered securities offerings closed by the company raised an estimated $11.29 million.|
|House Party develops and markets an experience-driven social marketing platform that drives consumer recommendations to build brands and increase sales. The platform enables brands to easily identify influential advocates, engage them with in-person brand experiences and amplify their advocacy through social media. The platform offers brands two advocacy marketing solutions House Party campaigns (for a shared group experience) and Chatterbox campaigns (for an individual brand experience). Financial backers include Acadia Woods Partners.|
|The company, headquartered in Irvington NY, is led by Christopher Maher (CEO). House Party kept its revenues undisclosed.
The board of directors includes Gene Derose, Jeffrey Samberg, Joshua Weinreich and Michael Satow.
The company has raised an estimated total of $12.61 million via private unregistered security offerings.
Status: First close
Company: House Party
Amount offered: $1.4 million
Amount placed: $1.32 million
SEC filing: Source
First sale: 12-22-2014
Data as of: 12-23-2014