|$2.1 million worth of securities was sold by Swoop.com to six investors. The non-brokered security placement was initiated a few days ago according to information filed under regulation D. Two previous unregistered financing rounds raised an estimated $8.5 million.|
|Swoop.com develops and markets a service that seamlessly integrates relevant information about products and services – at times in the form of sponsored content or advertising – into the content that consumers are engaged with online. The platform is able to discover a consumer’s intent and interest based on a deep understanding of the content they are engaged with, providing advertisers with the opportunity to have deep and meaningful engagement with consumers. Financial backers include US Venture Partners.|
|The company, headquartered in Cambridge MA, is led by Ron Elwell (CEO). Swoop.com kept its revenues undisclosed.
The executive team includes John Hadl.
The board of directors includes Paul Matteucci.
The company has raised an estimated total of $10.6 million via private unregistered security offerings.
Amount offered: $2.1 million
Amount placed: $2.1 million
SEC filing: Source
First sale: 12-18-2014
Data as of: 12-22-2014