Investors buy $12.5 million worth of Jana Mobile’s equity

Jana Jana Mobile disclosed placing 97% of its $12.91 million non-brokered equity issuance. Based on the filing, three investors started to subscribe to the $12.5 million first close almost two weeks ago. The company closed three previous unregistered private placements which raised an estimated $25.43 million.
Jana Mobile develops and markets a mobile technology platform that connects emerging market consumers with global brands using mobile airtime. With Jana Marketplace, the advertising arm of the company’s mobile platform, individuals in emerging markets build relationships directly with brands through the company’s mutual data exchange. This exchange takes place on the company’s opt-in consumer facing platform, mCent. Through its integrations with 237 mobile operators, the company can redirect a share of the hundreds of billions of dollars spent on traditional advertising into the pockets of emerging market consumers. In return, brands can build a direct relationship with their next billion customers via mobile. The company is backed by Publicis Group, Todd Dagres, Rohini Chakravarty, Jon Miller, Paul Sagan and Esther Dyson.
The company, headquartered in Boston MA, is led by Nathan Eagle (President). Jana Mobile elected to keep its revenues undisclosed.
The executive team includes Benjamin Olding.
The board of directors includes Maurice Levy and Todd Dagres.

The company has raised an estimated total of $37.93 million via private unregistered security offerings.

Offering recap
Status: First close
Company: Jana Mobile
Industry: Other Technology
Amount offered: $12.91 million
Amount placed: $12.5 million
SEC filing: Source
First sale: 12-17-2014
Data as of: 12-30-2014
All dollar amounts are derived from filings lodged with the SEC by the company under current and previous names.

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