Reflektion unveils $4 million unregistered mezzanine placement

XDATA – October 21st 2015
A total of nineteen backers bought $3.02 million worth of unregistered mezzanine securities issued by Reflektion. The company is anticipating to raise $4 million via the non-brokered private placement. The subscription started a couple of months ago according to the information disclosed. Based on the offering’s structure, the company has until July 2016 to raise an extra $977,000. The company closed three previous unregistered private placements which raised an estimated $13.32 million.
Reflektion markets and develops an eCommerce platform offering a complete personalization solution including personalized site search, predictive recommendation, email campaign and content optimization. The company is backed by leading investors including Intel Capital and Nike.
The company, headquartered in San Mateo CA, is led by Sean Moran (President and CEO). Reflektion kept its revenues undisclosed.

The company has raised an estimated total of $16.34 million via private unregistered security offerings.

Offering recap
Status: First close
Company: Reflektion
Industry: Other Technology
Amount offered: $4 million
Amount placed: $3.02 million
SEC filing: Source
First sale: 07-24-2015
Data as of: 10-13-2015

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