|XDATA – October 21st 2015|
|A total of nineteen backers bought $3.02 million worth of unregistered mezzanine securities issued by Reflektion. The company is anticipating to raise $4 million via the non-brokered private placement. The subscription started a couple of months ago according to the information disclosed. Based on the offering’s structure, the company has until July 2016 to raise an extra $977,000. The company closed three previous unregistered private placements which raised an estimated $13.32 million.|
|Reflektion markets and develops an eCommerce platform offering a complete personalization solution including personalized site search, predictive recommendation, email campaign and content optimization. The company is backed by leading investors including Intel Capital and Nike.|
|The company, headquartered in San Mateo CA, is led by Sean Moran (President and CEO). Reflektion kept its revenues undisclosed.
The company has raised an estimated total of $16.34 million via private unregistered security offerings.
Status: First close
Industry: Other Technology
Amount offered: $4 million
Amount placed: $3.02 million
SEC filing: Source
First sale: 07-24-2015
Data as of: 10-13-2015
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