Online dollar store Hollar raises $12 million


XDATA – December 2nd 2015
Hollar placed $12 million worth of securities as part of a non-brokered equity financing round. The placement, which started a week ago, lured a total of eleven subscribers. Until this disclosure Hollar had raised an estimated $5.55 million in unregistered securities via one previous financing round.
Hollar develops an online “dollar store” eRetail platform offering various consumer products between $2 and $5. The company is affiliated with BAM Ventures and Lightspeed Venture Partners.
Hollar, registered in 2015, is headquartered in Santa Monica CA. It is led by David Yeom (CEO). Revenues were not disclosed.
The executive team includes Danny Rimer and Thanh Khuu.
The board of directors includes Brian Lee and Jeremy Liew.

The company has raised an estimated total of $17.55 million via private unregistered security offerings.

Offering recap
Status: Completed
Company: Hollar
Industry: Other
Amount offered: $12 million
Amount placed: $12 million
SEC filing: Source
First sale: 11-25-2015
Data as of: 12-02-2015
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