SmartPlate files for first close after raising 8%

For more information about this financing and other visit
XDATA – January 7th 2016
SmartPlate‘s first close reached $250,000. The company’s $3.01 million non-brokered equity issue was 8% sold to thirteen investors. The first commitments were received on December 22nd. An additional $2.76 million in funding is to be raised until the offering draws to a close in December 2016. It appears to be the first time the company is filling a security offering under a registration exemption.
SmartPlate markets an intelligent plate that instantly analyzes everything a user eats. It is equipped with advanced object recognition and weight sensors which enable it to automatically identify, weigh and analyze the food intake. The device is paired with a mobile application that enables users to track their eating habits over time. The company is backed by University City Science Center and is a DreamIt Health alumnus.
The company, headquartered in Philadelphia PA, is led by Caonabo A Ortiz (CEO). SmartPlate elected to keep its revenues undisclosed.
The executive team includes Caonabo Anthony Ortiz.

SmartPlate is registered under the name Fitly.

Offering recap
Status: First close
Company: SmartPlate
Industry: Other Technology
Amount offered: $3.01 million
Amount placed: $250,000
SEC filing: Source
First sale: 12-22-2015
Data as of: 01-07-2016

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