Tagged: adtech

Investors buy $12.5 million worth of Jana Mobile’s equity


Jana Jana Mobile disclosed placing 97% of its $12.91 million non-brokered equity issuance. Based on the filing, three investors started to subscribe to the $12.5 million first close almost two weeks ago. The company closed three previous unregistered private placements which raised an estimated $25.43 million.
Jana Mobile develops and markets a mobile technology platform that connects emerging market consumers with global brands using mobile airtime. With Jana Marketplace, the advertising arm of the company’s mobile platform, individuals in emerging markets build relationships directly with brands through the company’s mutual data exchange. This exchange takes place on the company’s opt-in consumer facing platform, mCent. Through its integrations with 237 mobile operators, the company can redirect a share of the hundreds of billions of dollars spent on traditional advertising into the pockets of emerging market consumers. In return, brands can build a direct relationship with their next billion customers via mobile. The company is backed by Publicis Group, Todd Dagres, Rohini Chakravarty, Jon Miller, Paul Sagan and Esther Dyson.
The company, headquartered in Boston MA, is led by Nathan Eagle (President). Jana Mobile elected to keep its revenues undisclosed.
The executive team includes Benjamin Olding.
The board of directors includes Maurice Levy and Todd Dagres.

The company has raised an estimated total of $37.93 million via private unregistered security offerings.

Offering recap
Status: First close
Company: Jana Mobile
Industry: Other Technology
Amount offered: $12.91 million
Amount placed: $12.5 million
SEC filing: Source
First sale: 12-17-2014
Data as of: 12-30-2014
All dollar amounts are derived from filings lodged with the SEC by the company under current and previous names.


For more information visit www.XDATA.co

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$3.25 million first close filed by late filer Deep Forest Media


deep forest media$3.25 million was raised by late filer Deep Forest Media according to information filed with the SEC. The company initiated a first close after selling 57% of its planned $5.75 million unregistered private offering. The non-brokered equity securities started to be sold to six investors last July. $2.5 million in additional funding can be raised before July 2015 based on the placement’s structure. This is not the first time the company files unregistered securities with the SEC according to a concurrent filing.
Deep Forest Media develops and markets an adaptive demand-side platform for digital mobile advertising buyers to manage multiple ad exchange, data exchange accounts and campaigns.
Maram Nagendraprasad (CEO) leads the Palo Alto CA based company which was registered in 2012. Deep Forest Mediaelected to keep its revenues undisclosed.
The executive team includes Satish Krishnamurthy.
The board of directors includes Gregory Milken and Sumant Mandal.

In a concurrent filing, Deep Forest Media disclosed having raised $1.71 million in a fully subscribed offering.
The company has raised an estimated total of $4.96 million via private unregistered security offerings.

Offering recap
Status: First close
Company: Deep Forest Media
Industry: Other Technology
Amount offered: $5.75 million
Amount placed: $3.25 million
SEC filing: Source
First sale: 07-29-2014
Data as of: 12-22-2014


For more information visit www.XDATA.co

Swoop.com disclosed issuing $2.1 million worth of securities


swoop$2.1 million worth of securities was sold by Swoop.com to six investors. The non-brokered security placement was initiated a few days ago according to information filed under regulation D. Two previous unregistered financing rounds raised an estimated $8.5 million.
Swoop.com develops and markets a service that seamlessly integrates relevant information about products and services – at times in the form of sponsored content or advertising – into the content that consumers are engaged with online. The platform is able to discover a consumer’s intent and interest based on a deep understanding of the content they are engaged with, providing advertisers with the opportunity to have deep and meaningful engagement with consumers. Financial backers include US Venture Partners.
The company, headquartered in Cambridge MA, is led by Ron Elwell (CEO). Swoop.com kept its revenues undisclosed.
The executive team includes John Hadl.
The board of directors includes Paul Matteucci.

The company has raised an estimated total of $10.6 million via private unregistered security offerings.

Offering recap
Status: Completed
Company: Swoop.com
Industry: Other
Amount offered: $2.1 million
Amount placed: $2.1 million
SEC filing: Source
First sale: 12-18-2014
Data as of: 12-22-2014


For more information visit www.XDATA.co

BlueCava re-opened its offering to place $2 million more


Change: offered +134% / raised +134% / placed 100%

bluecava BlueCava re-opened and closed its unregistered equity offering after increasing the placement’s size from $1.5 million to $3.5 million. It appears all the remaining $2 million worth of securities were placed among the nine investors that were already disclosed in BlueCava‘s filing a couple of months ago. At the time they had invested $1.5 million in the financing round. It took six months for the offering to be fully subscribed and close. The company closed ten unregistered private placements which raised an estimated $39.26 million.

BlueCava markets and develops a platform for cross-screen audience management and measurement for brands, agencies and Adtech companies.

The company is headquartered in Irvine CA. BlueCava elected to keep its revenues undisclosed. The executive team includes Philip J Myers and Reagan Sakai. The board of directors includes Brian Smith.

The company has raised an estimated total of $42.76 million via private unregistered security offerings.

Offering recap
Status: Completed
Company: BlueCava
Industry: Other Technology
Amount offered: $3.5 million
Amount placed: $3.5 million
First sale: 05-22-2014
Data as of: 11-19-2014

For more information visit www.XDATA.co

Investors buy $12.14 million worth of Urban Airship’s equity


urban airship Urban Airship disclosed placing 60% of its $20.11 million non-brokered equity issuance. Based on the filing, three investors started to subscribe to the $12.14 million first close on October 8th. $7.98 million in additional funding can be raised before October 2015 based on the placement’s structure. A total of five unregistered securities offerings closed by the company raised an estimated $46.77 million.

Urban Airship develops and markets engagement solutions for brands. The company’s solutions streamline the creation, delivery and management of highly targeted cross-platform mobile push messages, in-app messages, rich app pages, Apple Passbook passes and Google Wallet cards. Investors include True Ventures, Foundry Group and August Capital.

The company is headquartered in Portland OR. Urban Airship elected to keep its revenues undisclosed.
The executive team includes Brett Caine, Mike Temple and Suk Kim.
The board of directors includes Jason Mendelson, John Johnston, Pete Grillo and Puneet Agarwal.

The company has raised an estimated total of $58.91 million via private unregistered security offerings.

Offering recap
Status: First close
Company: Urban Airship
Industry: Other Technology
Amount offered: $20.11 million
Amount placed: $12.14 million
First sale: 10-08-2014
Data as of: 10-22-2014

For more information visit www.XDATA.co

xAd reports details on its $35 million Series D equity issuance


XDATA – September 11th 2014

xad xAd raised $35 million as part of a fully subscribed non-brokered equity offering. The subscription, which started three weeks ago, lured six investors. A total of six unregistered securities offerings closed by the company raised an estimated $38.58 million. While the press release issued by the company mentioned it secured a $50 million funding round, the $15 million not reported in the filing is probably related to a credit facility which could be a loan or line of credit originating from Silicon Valley Bank (SVB).

The company is a global location marketplace offering ad targeting solutions focused on driving in-store traffic and sales. It is focused on capturing in-store visitation behaviors for ad targeting, insights, and measurement solutions. Financial backers include Emergence Capital, Softbank Capital, Institutional Venture Partners as well as SVB.

The company, headquartered in New York NY, is led by Dipanshu Sharma (President). xAd elected to keep its revenues undisclosed.
The executive team includes Stephen Mccarthy.
The board of directors includes Anders N Richardson, Dennis Phelps, Emerick Woods, Jason Green, Magid Abraham and Steven J Murray.

The company has raised an estimated total of $73.58 million via private unregistered security offerings.

Offering recap
Status: Completed
Company: xAd
Industry: Computers
Amount offered: $35 million
Amount placed: $35 million
First sale: 08-20-2014
Data as of: 09-08-2014

For more information visit www.XDATA.co

TapAd reports $2.18 million investment round


XDATA – September 10th 2014

tapad TapAd raised $2.18 million as part of a fully subscribed non-brokered equity offering. The subscription, which started on August 27th, lured five investors. Two previous unregistered financing rounds raised an estimated $7.05 million. According to sources an additional $8.3 million was raised by the company via two financing rounds in 2011 and in March 2013 that were not reported to the SEC.

TapAd markets and develops a cross-device content delivery platform. The company’s proprietary technology assimilates billions of data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs and game consoles. The company then leverages its understanding of consumer behavior across related screens and the ability to reach the right people on the right device at the right time. The company offers publishers and advertisers to deepen consumer engagement with a more fluid experience while increasing campaign cost-effectiveness. The company is backed by Firstmark Capital, Avalon Ventures, Metamorphic Ventures, Firsthand, Battery Ventures, G&H Partners and Lerer Venture.

The company, headquartered in New York NY, is led by Are Traasdahl (CEO). TapAd elected to keep its revenues undisclosed.
The board of directors includes Richard Heitzmann.

The company has raised an estimated total of $9.23 million via private unregistered security offerings.

Offering recap
Status: Completed
Company: TapAd
Industry: Other Technology
Amount offered: $2.18 million
Amount placed: $2.18 million
First sale: 08-27-2014
Data as of: 09-10-2014

For more information visit www.XDATA.co

Verve Mobile unveils details on its $5.74 million unregistered offering


XDATA – August 26th 2014

verveAfter twenty-three financial backers subscribed to 71% of its equity financing round, Verve Mobile disclosed initiating a first close after raising $4.1 million. The subscription to the $5.74 million non-brokered private placement started on August 12th according to information filed with the SEC. Based on the offering’s structure, the company has until August 2015 to raise an extra $1.64 million. A total of eight unregistered securities offerings closed by the company raised an estimated $36.26 million.

Verve Mobile develops and markets a location-based mobile advertising platform.

The company is headquartered in Carlsbad CA. Verve Mobile elected to keep its revenues undisclosed.
The executive team includes John Fitzgerald, Thomas Macisaac and Thomas C Kenney.
The board of directors includes John Gardner and Jonathan Ebinger.

The company has raised an estimated total of $40.36 million via private unregistered security offerings.

Verve Mobile is registered under the name Verve Wireless.

Offering recap
Status: First close
Company: Verve Mobile
Industry: Other Technology
Amount offered: $5.74 million
Amount placed: $4.1 million
First sale: 08-12-2014
Data as of: 08-26-2014

For more information visit www.XDATA.co

Veritone reported raising $15 million via private placement


veritoneVeritone successfully completed a $15 million brokered equity financing round. A total of seven investors started to subscribe to the round on July 15th. The private placement’s expected net proceeds amounts to $14.93 million which excludes $75,000 paid in brokerage fees. No offering was previously initiated by the company under a registration exemption with the SEC.

Veritone markets and develops cloud-based solutions for broadcasters and advertisers that deliver real-time audio and video processing, audience analytics, and search, retrieval, replay and share capabilities. The company also provides visual and audio discovery applications for Internet users to find, curate and share relevant or interesting content. The company is backed by NCI and Brand Affinity Technologies.

The company, headquartered in Newport Beach CA, was registered this year. Revenues were not disclosed.
The executive team includes Chad Steelberg and John M Markovich.
The board of directors includes Christopher Oates, Nathaniel Checketts, Richard Dallas and Ryan Steelberg.

Offering recap
Status: Completed
Company: Veritone
Industry: Other
Amount offered: $15 million
Amount placed: $15 million
First sale: 07-15-2014
Data as of: 07-30-2014

For more information visit www.XDATA.co

A2Zlogix files details on its $25 million financing


a2zlogixA2Zlogix raised $25 million from four financial backers on June 20th according to information disclosed by the company. The non-brokered equity offering was fully subscribed. No offering was previously initiated by the company under a registration exemption with the SEC.

A2Zlogix markets and develops content delivery solutions for the communications, media and entertainment industries. The company’s applications include video and image bandwidth reduction to minimize the size of the content while maintaining video and image quality. The company’s content gateway, Advertisement Sync Gateway (ASG), is a mobile device delivery and analytical platform for digital ads and coupons.

The company, headquartered in Edison NJ, was registered this year. Revenues were not disclosed.
The executive team includes Tor Dybfest, Vicky Dal Molin and Vincent James Spinella.

Offering recap
Status: Completed
Company: A2Zlogix
Industry: Other Technology
Amount offered: $25 million
Amount placed: $25 million
First sale: 06-20-2014
Data as of: 07-10-2014
For more information visit www.XDATA.co