Tagged: e-commerce

Moda Operandi raises a major financing round


moda operandi

If you didn’t know about it, perhaps it is time to add XDATA as part of your market monitoring regimen, 14 days free trials are available here. You can find the story on Qbeats as well.

 

For more information visit www.XDATA.co

Guildery files $2.16 million investment round


guildery Guildery raised $2.16 million as part of a fully subscribed non-brokered equity offering. The subscription, which started on October 9th, lured six investors. No offering was previously initiated by the company under a registration exemption with the SEC.

Guildery develops and markets a website that offers color-coordinated fabrics curated from leading artists. The company then produces high quality textiles and upholstered accessories on-demand at affordable luxury price points. The platform includes a drag-and-drop, visual shopping experience and its proprietary tool which enables the organization of colors and patterns in a meaningful way.The company was registered in 2013 and has its headquarters located in Los Altos CA. Guildery elected to keep its revenues undisclosed.
The executive team includes Kelly Berger and Shane Reilly.
The board of directors includes Kirsten Green.

Offering recap
Status: Completed
Company: Guildery
Industry: Other
Amount offered: $2.16 million
Amount placed: $2.16 million
First sale: 10-09-2014
Data as of: 10-23-2014


For more information visit www.XDATA.co

$21.5 million financing completed by Symphony Commerce


XDATA – September 4th 2014

symphonyA $21.5 million unregistered equity financing by Symphony Commerce successfully drew to a close. The non-brokered investment round was placed among nine investors. The subscription started on August 20th. The company closed three previous unregistered private placements which raised an estimated $14.87 million.

Symphony Commerce develops and markets an end-to-end e-commerce or commerce-as-a-service solution. The company provides the e-store, fulfillment, and marketing tools which are on a pay-as-you-go basis, so costs move at the pace of sales. The company is backed by FirstMark Capital and Bain Capital Ventures.

The company, headquartered in San Francisco CA, is led by Harish Abbott (CEO). Symphony Commerce elected to keep its revenues undisclosed.
The executive team includes Henry Kim, Justin Jow and Marc Chapman.
The board of directors includes Ajay Agarwal, Devdutt Yellurkar and Richard Heitzmann.

The company has raised an estimated total of $36.37 million via private unregistered security offerings.

Offering recap
Status: Completed
Company: Symphony Commerce
Industry: Other Technology
Amount offered: $21.5 million
Amount placed: $21.5 million
First sale: 08-20-2014
Data as of: 09-04-2014

For more information visit www.XDATA.co

BaubleBar reported raising $12 million via private placement


XDATA – August 15th 2014

baubl barBaubleBar successfully completed a $12 million non-brokered equity financing round. A total of eight investors started to subscribe to the round one month ago. The equity offering’s estimated net proceeds amount to $10 million excluding $2 million earmarked for the payment of officers’ salaries. No offering was previously initiated by the company under a registration exemption with the SEC.
While the company reportedly raised a total of $5.6 million according to an article published by Inc.com in 2012, no prior Reg D filing could be found under the current or prior company name as well as under any of the founders’ names.

The company is an online fashion jewelry merchant selling pieces directly from designers at deep discount. The company is backed by Accel Partners, Greycroft Partners , Burch Creative Capital, Aspect Ventures, and Triplepoint Ventures.

The company, headquartered in New York NY, is led by Daniella Yacobovsky (Co-chief Executive Officer). BaubleBar elected to keep its revenues undisclosed.
The executive team includes Amy Jain.
The board of directors includes Ellie Wheeler and Howard Socol.

BaubleBar is registered under the name Bauble Bar

Offering recap
Status: Completed
Company: BaubleBar
Industry: Retailing
Amount offered: $12 million
Amount placed: $12 million
First sale: 07-15-2014
Data as of: 08-15-2014

For more information visit www.XDATA.co

Coupang inks an additional $24 million


Change: offered +9% / raised +25% / placed 100%

coupangCoupang closed its unregistered equity offering after increasing the placement’s size by 9% to $120 million. The offer closed after the company raised $24 million from eight additional investors within a couple of months. At closing, a total of thirteen investors had subscribed to Coupang‘s offering. The private placement’s expected net proceeds amounts to $119.6 million which excludes $400,000 paid in brokerage fees. The company closed two unregistered private placements which raised an estimated $35.82 million.

The company is an e-commerce website operating in South Korea. The company offers a curated selection of diverse merchandise including baby goods, fashion, beauty products, consumables, home goods and decor, books and toys, sporting goods, electronics, and tickets for travel and cultural events. The company is backed by Sequoia Capital, Greenoaks Capital Management, Rose Park Advisors, Maverick Capital, LaunchTime, Altos Ventures.

The company is headquartered in Seoul South Korea. Coupang elected to keep its revenues undisclosed.
The executive team includes Bom Kim, James Dai, Marco Bong Sool Kim and Richard Song.
The board of directors includes Benjamin Sun, Eric Kim, Matthew Christensen and Neil Mehra.

The company has raised an estimated total of $155.82 million via private unregistered security offerings.

Coupang is registered under the name Forward Ventures

Offering recap
Status: Completed
Company: Coupang
Industry: Retailing
Amount offered: $120 million
Amount placed: $120 million
First sale: 05-21-2014
Data as of: 08-03-2014

For more information visit www.XDATA.co

Ordoro issues $438,000 worth of securities


ordoro95% of Ordoro‘s $460,000 unregistered private offering was placed on May 14th. The non-brokered equity securities were subscribed by four investors. The first close garnered $438,000. Two previous unregistered financing rounds raised an estimated $1.66 million. The company is backed by E-Merge, a seed stage investor, and Austin Technology Incubator.

Ordoro designs and markets a cloud-based application (app) for small-­ and medium-­ sized e-­commerce retailers. The app is designed to help users manage orders, purchases and inventory. It integrates with Amazon, BigCommerce, Magento, Shopify, 3DCart and Shopsite as well as USPS, UPS and FedEx. Monthly subscriptions range from $39 for a 100 orders to $299 for 1,500 orders.

The company, headquartered in Austin TX, is led by Jagath Narayan (President). Ordoro elected to keep its revenues undisclosed.
The executive team includes Naruby Schlenker.
The board of directors includes Sangram Kadam.

The company has raised an estimated total of $2.1 million via private unregistered security offerings.

Offering recap
Status: First close
Company: Ordoro
Industry: Other Technology
Amount offered: $460,000
Amount placed: $438,000
First sale: 05-14-2014
Data as of: 05-27-2014

Gaatu reports successful placement of its mezzanine securities


GaatuA $575,000 unregistered mezzanine investment round initiated by Gaatu was subscribed by eleven financial backers. According to the information disclosed, the placement started a little over a week ago and was fully subscribed. One prior placement was closed under regulation D by the company and raised an estimated $57,000.

Gaatu develops and markets an e-commerce platform and related services for auto parts manufacturers. Services offered include: market analysis, multi-channel selling automation, inventory management, local warehouse and fulfillment, payment, accounting, and after sale customer service. The platform replaces wholesalers and empowers manufacturers to set competitive prices as well as providing them with greater market visibility for production runs. The beta application launched in March 2013.

Yubin Pu (President) leads the San Jose CA based company which was registered in 2013. Gaatu kept its revenues undisclosed.
The board of directors includes Changsong Zhu and Mingsong Chen.

The company has raised an estimated total of $632,000 via private unregistered security offerings.

Offering recap
Status: Completed
Company: Gaatu
Industry: Other Technology
Amount offered: $575,000
Amount placed: $575,000
First sale: 05-13-2014
Data as of: 05-22-2014

Children e-bookstore, Zoobean, disclosed $400,000 first close


zoobeanA total of $400,000 was raised by Zoobean as part of its $500,000 unregistered private placement. The non-brokered equity securities started to be bought by six investors last Thursday. Based on the offering’s structure, the company has until April 2015 to raise an extra $100,000. Two previous unregistered financing rounds raised an estimated $843,000. This last investment round was backed by Militello capital, and CIT GAP Funds. The company is also backed by Kapor Capital which is the investment arm of Kapor Center for Social Impact (formerly known as Mitchell Kapor Foundation). Kapor Capital invests in seed stage information technology companies which aspire to generate economic value and positive social impact.

Zoobean is an e-commerce bookstore geared toward children between the age of two and ten. The books are curated by a team of experts and cataloged by recommended age, relevant topics, characters’ backgrounds, and other tags that matter to families. The company offers a subscription service for $15 a month as well as direct sales.

Felix Brandon Lloyd (President) leads the Arlington VA based company which was registered in 2012. Zoobean elected to keep its revenues undisclosed.
The executive team includes Jordan Bookey.

The company has raised an estimated total of $1.24 million via private unregistered security offerings.

Offering recap
Status: First close
Company: Zoobean
Industry: Other Technology
Amount offered: $500,000
Amount placed: $400,000
First sale: 04-17-2014
Data as of: 04-23-2014

Auto parts ERP platform closed an equity private placement with two investors


GaatuGaatu successfully completed a $57,000 Class A equity offering which was placed on January 8th. The non-brokered private placement was subscribed by two investors. This is the first time Gaatu is raising money on the private placement market. The company is an alumn of InnoSpring‘s incubation program. InnoSpring is a US-China joint project between Tsinghua University Science Park (TusPark)Shui On Group (Shui On)Northern Light Venture Capital and Silicon Valley Bank (SVB).

The company markets an e-commerce platform and related services for auto parts manufacturers. Services offered include: market analysis, multi-channel selling automation, inventory management, local warehouse and fulfillment, payment, accounting, and after sale customer service. The platform replaces wholesalers and empowers manufacturers to set competitive prices as well as providing them with greater market visibility for production runs. The beta application launched in March 2013.

Yubin Pu (President) leads the San Jose CA based company which was registered in 2013. Revenues were not disclosed. The board of directors includes Changsong Zhu and Mingsong Chen.

Offering recap:
Status: Final close
Company: Gaatu
Industry: Other Technology
Amount offered: $57,000
Amount placed: $57,000
First Sale: 01/08/14

Product integration wizard announces first close of its mezzanine offering amounting to $250,000


A first close of $250,000 was initiated by Kenxus on its fundraising effort started this month. 50% of the $500,000 non-brokered mezzanine offering was placed with five investors. The company expects to raise an additional $250,000 to close the offering within a year. This is the first known offering initiated by the company on the US private placement market. The mezzanine offering’s expected net proceeds will amount to $375,000 which excludes $125,000 to be paid toward officers’ salaries.

Kenxus makes video watching shoppable. The company developed a patented process that enables video viewers to have immediate information on the products they see and buy them in searchable portals. The integration is seamless, keeps viewers and consumers at their original point of entry and opens the door to assessing the real impact of product placement on sales.

Jeff M. Haber (Chief Executive Officer) leads the Austin TX based company which was registered in 2012. No revenues were reported for the latest fiscal year.
The executive team includes Kristin E. Haber (President).

Offering recap:
Status: First close
Company: Kenxus
Industry: Other
Amount offered: $500,000
Amount placed: $250,000