Tagged: marketing performance

Tapcentive garnered new subscriptions and upped its offering to $1.5 million


 

Change: offered +50% / raised +207% / placed 72%

tapcentiveTapcentive‘s $1 million debt financing round increased by 50% to cap at $1.5 million. One new investor bought $725,000 worth of securities since the company last released data three weeks ago. This brings to $1.08 million the amount raised from the five backers who subscribed to the offering. The subscription is structured to close once the 28% left is fully subscribed or in about a year at the latest. This is the first time securities are issued by Tapcentive under a registration exemption.

The company is in stealth mode for now and specifics about the product to be released are not known. However, it seems the company is going to be releasing an application to manage marketing, advertising, and promotional campaigns directed toward users of mobile devices.

David Wentker (President) leads the San Francisco CA based company which was registered in 2013. Revenues were not reported.
The executive team includes Gavin Shenker, Marc Keller and Mike Lindelsee.

Offering recap
Status: Intermediary close
Company: Tapcentive
Industry: Other Technology
Amount offered: $1.5 million
Amount placed: $1.08 million
First sale: 02-03-2014
Data as of: 04-15-2014

$1 million unregistered debt financing and first close reported by Tapcentive


tapcentiveTapcentive disclosed aiming to raise $1 million via debt issuance. Apparently 35% or $350,000 has already been subscribed by four investors. The non-brokered placement started one month ago. The offering will remain open until February 2015 while an additional $650,000 worth of securities is sold to investors. This is the first debt financing done by the company under a registration exemption.

The company is in stealth mode for now and specifics about the product to be released are not known. However, it seems the company is going to be releasing an application to manage marketing, advertising, and promotional campaigns directed toward users of mobile devices.

David Wentker (President) leads the San Francisco CA based company which was registered in 2013. Revenues were not reported.
The executive team includes Gavin Shenker, Marc Keller and Mike Lindelsee.

Offering recap
Status: First close
Company: Tapcentive
Industry: Other Technology
Amount offered: $1 million
Amount placed: $350,000
First sale: 02-03-2014
Data as of: 03-20-2014

Vega Performance Marketing disclosed its equity placement was 58% completed


Change: offered +0% / raised +167% / placed 58%

Vega paerformance marketingAccording to the information disclosed by Vega Performance Marketing, subscription to its $300,000 equity issuance increased by 167%. An additional $110,000 worth of securities was placed by the company with three investors since the company last released data almost a year ago. This brings to $170,000 the amount raised from the nine backers who subscribed to the offering. The subscription will close either once the offering is sold in full or in a few months, whichever one comes first. Up to now Vega Performance Marketing had raised an estimated $500,000 in unregistered securities via one financing round.

The company offers advertisers and media agencies, lead generation and sales campaigns performance management services. The firm offers an integrated technology platform and expertise to increase the return on investment (ROI) of online media campaigns, in other words to monitor and lower the cost of acquisition of new customers. The company is building an affiliate network to distributes online “Cost Per Action” ads on a pay-for-performance basis, where advertisers pay publishers only for a valid lead or sale.

The company, headquartered in Bellevue WA, is led by B Patrick Murphy (CEO). Vega Performance Marketing kept its revenues undisclosed.
The executive team includes Judd Boone and Vidur Luthra.
The board of directors includes Gunilla Luthra and Ivan Braiker.

The company has raised an estimated total of $670,000 via private unregistered security offerings.

Offering recap
Status: Intermediary close
Company: Vega Performance Marketing
Industry: Other
Amount offered: $300,000
Amount placed: $170,000
First sale: 06-03-2013

KnowledgeTree successfully closed on $671,000 with four investors


KnowledgetreeKnowledgeTree successfully completed a $671,000 equity offering which placement started on January 13th. The non-brokered private placement was subscribed by four investors. Up to this point KnowledgeTree had raised an estimated $4.25 million since relocating to the US via one financing round raised in 2012. Backers include River Cities Capital Funds, Core Capital Partners, Hasso Plattner Ventures Africa and Hatteras Funds.

The company was originally focusing solely on making document management and sharing more efficient and simple for the business to business market. After relocating from South Africa to the US, it tuned its technology for sales, sales operations, and marketing teams while leveraging the Amazon EC2 cloud computing platform as well as salesforce’s platform. The software as a service (SaaS) application (app) allows the marketing team to easily maintains and distributes content and documents to the sales team. The sales team gets recommendations on what to use for ultimate sales engagement and can easily share it with clients.

The company, headquartered in Raleigh NC, is led by Daniel Chalef (Chief Executive Officer). Knowledgetree elected not to disclose its revenues. The executive team includes  Petra Weishaupt-Smith (CFO), Bill Dalton (VP Engineering), Peter Mollins (VP Revenue Generation), Daniel Wideman (VP Product). The board of directors includes Edward McCarthy (River Cities Capital Funds), Marc Balkin (Hasso Plattner) and William Dunbar (Core Capital).

Offering recap:
Status: Final close
Company: KnowledgeTree
Industry: Other Technology
Amount offered: $671,000
Amount placed: $671,000
First Sale: 01/13/14

Marketing mix management platform for SMBs announces first close of its mezzanine offering amounting to $150,000


A first close of $150,000 was initiated by Atmosferiq on its fundraising effort started this month. 15% of the $1 million non-brokered mezzanine offering was placed with three investors. The company has a year to raise an additional $850,000 in funding. It is the first time the company is raising funds on the private placement market. The mezzanine offering’s expected net proceeds will amount to $910,000 which excludes $90,000 to be paid toward officers’ salaries.

The company develops and markets a Software as a Service (SaaS) for Small and Medium size Businesses (SMB) to manage their marketing cost for campaigns on social networks and other digital sales channels.  The platform provides SMBs with a structured customer acquisition capability and engagement tool.

Atmosferiq, registered in 2013, is headquartered in Pittsburgh PA. It is led by Jonathan Diven (President). Revenues were not available for the latest reporting period.

Offering recap:
Status: First close
Company: Atmosferiq
Industry: Other Technology
Amount offered: $1 million
Amount placed: $150,000

Marketing campaign and analytical SaaS developer in the market with $1 million equity offering


Domino Solutions LLC successfully placed 10% of its $1 million non-brokered equity offering with three investors as part of a funding agreement signed this month. The company expects to raise an additional $900,000 to close the offering within a year. This is the first time the company taps into the US private placement market.

Domino Solutions develops and markets a cloud based software as a service (SaaS) application (app) to analyze and develop marketing campaigns. The app combines the users data (CRM, accounting, web analytics) with industry benchmarks and baselines to effectively assess the success of a marketing campaign. The company also offers managed services for companies that do not have the time or resources to leverage the application.

The company, headquartered in Atlanta GA, was registered in 2012. Domino Solutions reported revenues on or below $1 million for the latest fiscal year. The company is led by Darren T. Rand  (Founder and CEO) and the executive team includes Carolyn O’Brien (Client Optimization), Barbara Nies Smith (Strategy), James Slotten (Client Leadership), Jennifer Kardian (Public Relations), Kim Shiflett Lugube (Product Development) and Andrew Johnson (Automation and Analytics).

Offering recap:
Status: First close
Company: Domino Solutions
Industry: Other Technology
Amount offered: $1,000,000
Amount placed: $100,000

Marketing data aggregation app still in the market after selling equity for $220,000


BringShare, Inc., sold almost 50% of its expected $500,000 equity offering. Six investors participated to the direct offering including nct ventures. The company raised an estimated $1.5 million since 2011.

BringShare aggregates marketing performance data from numerous services like Google Analytics, Adwords, Facebook, ConstantContact, MailChimp, etc…and then displays useful actionable dashboards and reports. Marking campaigns are broken down in various dashboards such as search engine optimization (SEO), social media, paid searches and e-mail. It also enables to track the return on investment (ROI)/cost per action (CPA) ratio and a goal tracking dashboard is under development. The service is priced at $19 per month. The company offers a white label solution for ad agencies as well.

The company, headquarter in Columbus OH, was founded by Justin Spring (CEO) and Danielle Walton (COO).