Tagged: media

Cheddar reports $3 million investment round


www.XDATA.co
XDATA – February 19th 2016
Cheddar raised $3 million as part of a fully subscribed non-brokered equity offering. The subscription, which started on February 4th, lured six investors. No offering was previously initiated by the company under a registration exemption with the SEC.
The company is a business news organization that streams live content primarily from the New York Stock Exchange trading floor. Investors include Jeremy Liew, WGI Group, Homebrew, Jerry Speyer and David Fiszel.
Cheddar, registered in 2016, is headquartered in New York NY. It is led by Jonathan Steinberg (President). Revenues were not disclosed.
The board of directors includes Jeremy Liew.
Offering recap
Status: Completed
Company: Cheddar
Industry: Other
Amount offered: $3 million
Amount placed: $3 million
SEC filing: Source
First sale: 02-04-2016
Data as of: 02-11-2016

Mark Cuban backed ZergNet raises $6 million in equity


XDATA – October 22nd 2015
ZergNet placed $6 million worth of securities as part of a non-brokered equity financing round. The placement, which started a couple of months ago, lured a total of thirteen subscribers. This is not the first time the company files unregistered securities with the SEC according to a concurrent filing.
ZergNet markets and develops a content recommendation platform curating articles worth reading. Investors include Lerer Hippeau Ventures and Mark Cuban.
The company is headquartered in New York NY. ZergNet elected to keep its revenues undisclosed.
The executive team includes Michael Langin and Reginald Renner.
The board of directors includes Ian Sigalow, Mark Cuban and Urs Cete.

In a concurrent filing, ZergNet disclosed having raised $3.27 million in a fully subscribed offering.
The company has raised an estimated total of $9.27 million via private unregistered security offerings.

ZergNet is registered under the name 7hops.com.

Offering recap
Status: Completed
Company: ZergNet
Industry: Other Technology
Amount offered: $6 million
Amount placed: $6 million
SEC filing: Source
First sale: 08-04-2015
Data as of: 10-22-2015

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Derek Jeter’s Players Tribune raises $9.5 million

$3.34 million worth of mezzanine securities was placed by Zealot Networks


Change: offered +0% / raised +100% / placed 67%

zealot Zealot Networks‘ planned $5 million mezzanine financing was reported as 67% completed. This is the first time the offering, which launched a little over a month ago, is reported as subscribed. The thirty investors started to acquire $3.34 million worth of securities a few months ago which would indicate the original filing was filed late. There is now $1.66 million in securities left up for subscription. The subscription will close either once the offering is sold in full or in about a year, whichever one comes first. This is not the first time the company files unregistered securities with the SEC according to a concurrent filing. The company announced securing $25 million in financing in August, so far only $5.34 million was drawn down via security issuance based on the information disclosed to the SEC.

The company is a digital-first media organization and growth accelerator that delivers multi-platform revenue, distribution and growth opportunities to creative entrepreneurs and talents.

The company, headquartered in Venice CA, was registered this year. Revenues remained undisclosed.
The executive team includes Benjamin Parkes, Chad Seymour, Conn Fishburn, Daniel E Zappin and Robert W Vanech.

In a concurrent filing, Zealot Networks disclosed having raised $2 million in a fully subscribed offering.
The company has raised an estimated total of $5.34 million via private unregistered security offerings.

Offering recap
Status: Intermediary close
Company: Zealot Networks
Industry: Other Technology
Amount offered: $5 million
Amount placed: $3.34 million
First sale: 08-21-2014
Data as of: 11-24-2014

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DECA reported raising $12.01 million via private placement


XDATA – September 17th 2014

Digital Entertainment of America DECA successfully completed a $12.01 million non-brokered equity financing round. A total of eight investors started to subscribe to the round almost two weeks ago. The equity offering’s estimated net proceeds amount to $11.75 million excluding $257,000 earmarked for the payment of officers’ salaries. No offering was previously initiated by the company under a registration exemption with the SEC.
The company had reportedly raised around $15 million prior this offering, however no other filings seem to have been filed with the SEC.

The company is engaged in the creation and syndication of premium video content dedicated to women. Financial backers include Mayfield, General Catalyst, Rustic Canyon, and Atomico.

The company, headquartered in Santa Monica CA, is led by Michael Wayne (President). Revenues on or below $25 million were reported by DECA.
The board of directors includes Allen Morgan, John Macdonald, Larry Probst, Nate Redmond, Neil Sequeira and Suzanne Daniels.

DECA is registered under the name Digital Entertainment of America

Offering recap
Status: Completed
Company: DECA
Industry: Other
Amount offered: $12.01 million
Amount placed: $12.01 million
First sale: 09-04-2014
Data as of: 09-11-2014


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MindBodyGreen.com quietly raised $1.24 million two months ago


mindbodygreenMindBodyGreen disclosed selling $1.24 million worth of equity securities as part of a new financing round. The financing which started to sell a couple of months ago was subscribed in full by thirty-one investors. This is not the first time the company files unregistered securities with the SEC according to a concurrent filing. The company is backed by Wasatch Mountains’ incubator Summit.

The company developed and markets a media platform about wellness. The goal of the free site is to provide all the necessary knowledge for people to have a holistic approach to wellness. The platform is according to the company “one of the fastest growing media brand in wellness” with 10 million+ monthly unique visitors.

The company is headquartered in Brooklyn NY. Revenues on or below $5 million were reported by MindBodyGreen. The executive team includes Jason Wachob, Stephen Carver Anderson and Timothy Glenister. The board of directors includes Arthur Pergament and Jay Faires.

In a concurrent filing, MindBodyGreen disclosed having raised $640,000 in a fully subscribed offering (A filing that should have been filed 1+ year ago). The company has raised an estimated total of $1.88 million via private unregistered security offerings.

Offering recap
Status: Completed
Company: MindBodyGreen
Industry: Other
Amount offered: $1.24 million
Amount placed: $1.24 million
First sale: 2013-12-18

Publisher-to-publisher inventory trading platform closed $875,000 equity financing round


Late filer AudienceFUEL reported today closing a $875,000 equity financing round via a non-brokered private placement. Seven investors subscribed to the offering which was initiated more than a year ago prior the transaction with Clever On Demand. This was the first time the company was tapping into the US private offering market. AudienceFUEL disclosed in a press release in January the addition of Southern Capitol Ventures as an investor in its seed funding round.

The company developed a marketing platform designed for print and digital publishers to increase traffic and sell subscriptions. It allows users to buy CPC (Cost per click also known as pay per click) traffic without paying cash but using credits earned when other publishers in the network advertise on users’ site. The feature allow the publisher to approve advertisers and ad campaigns that run on the site.  Shortly after the seed financing round Clever On Demand announced the acquisition of AudienceFUEL and kept the AudienceFUEL name.

The company, headquartered in Greensboro NC, is lead by Troy McConnel (Founder of Clever On Demand). The executive team includes Gary Steinbeck, Frank Dayna, Al Silverstein (Co-founder of AudienceFUEL) and Jim Porçarelli (Co-founder of AudienceFUEL).

Offering recap:
Status: Closed
Company: AudienceFUEL
Industry: Other Technology
Amount offered: $900,000
Amount placed: $875,000
First Sale: 07/02/12

Citizen engagement platform placed $780,000 in equity


A first close of $780,000 was initiated by Citizengine, Inc. on its fundraising effort started this month. 78% of the $1 million non-brokered equity offering was placed with six investors. The company expects to raise an additional $220,000 to close the offering within a year. The company raised an estimated $2 million via one offering until now. The equity offering’s expected net proceeds will amount to $900,000 which excludes $100,000 to be paid toward officers’ salaries. The company is backed by INCITE Co-Investment, a fund designed to promote innovative small businesses in Tennessee. According to our information, 72 companies headquartered in Tennessee raised an estimated $267 million year to date, ranking 26th by amount offered.

The company is developing a free social media platform for civic engagement called iCitizen that creates a conduit for citizens to monitor the activities, actions and positions of the government, engage with other users and government representatives in real‐time and learn about important issues and positions selected by the user. The goal is to enable users to influence political and legislative activity while creating a new level of accountability for elected and appointed officials. The company is currently extending invitations for its beta version. A web and iOS app are available.

The company, headquartered in Nashville TN, was registered in 2012. Citizengine, Inc. elected not to disclose its revenues. The executive team includes M. Duncan Dashiff , Harry R. Jacobson and Rodney I Massey. The board of directors includes Michael Dodson.

Offering recap:
Status: First close
Company: Citizengine, Inc.
Industry: Other Technology
Amount offered: $1,000,000
Amount placed: $780,000

PE digital media company closed on a $350,000 equity private placement with four investors


Privcap successfully completed its $350,000 equity offering which started last month. The non-brokered private placement was subscribed by four investors. The company raised an estimated $515,000 via one offering until now. Privcap is backed by Noson Lawen Partners a growth capital investor specialized in information and media companies.

Privcap is a digital media company focused on video content vital for private capital market participants. The company produces and distributes exclusive video interviews and panel discussions across a range of topics relevant for the global private capital market community. A single user subscription costs $895 per year while a company-wide subscription goes for $5,495.

The company, headquartered in New York NY, is led by David B. Snow (Co-founder and CEO). The executive team includes Gill Torren (Co-founder and President) and Matthew Malone (Editorial Director). Privcap elected not to disclose its revenues.

Offering recap:
Status: Completed/Final close
Company: Privcap
Industry: Other
Amount offered: $350,000
Amount placed: $350,000