Tagged: organic

Choice Pet is in the market with a $3.5 million financing round


XDATA – June 21st 2017
Choice Pet is expecting to raise $3.5 million as part of a non-brokered equity issuance. The company structured the offering to remain open until June 2018 if not fully subscribed. No securities have been subscribed by investors yet. Until this disclosure Choice Pet had raised an estimated $1.5 million in unregistered securities via one previous financing round.
Choice Pet develops a chain of pet stores as well as a website specializing in natural, organic and holistic foods for dogs, cats, companion birds, small animals, fish and reptiles.
The company is headquartered in Stamford CT. No revenues were reported by the company.
The executive team includes E Bulkeley Griswold, Jeffrey I Brodlieb, Stephen T Rossetter, Steven G Chrust and Stewart Shanley.The company reported in the past issuing an estimated $3.08 million worth of securities in conjunction with an M&A transaction.

Choice Pet is registered under the name Choice Pet Venture.

Offering recap
Status: Launched
Company: Choice Pet
Industry: Other
Amount offered: $3.5 million
SEC filing: Source
Data as of: 06-21-2017
Similar transactions
2017-02 $2 million financing completed by RiceBran Technologies (NASDAQ:RBIT)
2015-10 Primo Sales placed its mezzanine financing in full
2015-09 Late filer Protein for Pets files for first close after selling 82%
2015-04 Hannah’s files for first close after selling 69%
2015-02 Mud Bay files details on its $81,000 financing
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Natural Food Works disclosed information on its $750,000 debt issuance


natural food worksNatural Food Works reported selling 55% of its debt issuance via a subscription which launched almost two weeks ago. According to the information disclosed, nine subscribers ponied up $415,000 out of the $750,000 the company expected to raise. $335,000 in additional funding can be raised before April 2015 based on the placement’s structure. A prior unregistered securities offering which raised an estimated $1.7 million was completed by the company.

The company is a food manufacturer for natural and organic brands. The company can manufacture extruded, enrobed products, granolas, cereals, oatmeals and mixes, dehydrated foods and pasta sauces. The company offers three certifications, organic, kosher and gluten-free.

Robert Caseria leads the Denver CO based company. Natural Food Works was registered in 2013. Natural Food Works kept its revenues undisclosed.

The board of directors includes Brian Morrow, George Peinado, Kevin Malloy, Michael Silverman, Ohsang Kwon, Richard Lappen and Ross Shell.

The company has raised an estimated total of $2.11 million via private unregistered security offerings.

Offering recap
Status: First close
Company: Natural Food Works
Industry: Manufacturing
Amount offered: $750,000
Amount placed: $415,000
First sale: 04-27-2014
Data as of: 05-07-2014

Rooibee Red Tea Co’s offering lures sixteen backers


Rooibee red teaSo far sixteen investors participated to Rooibee Red Tea Co‘s $2 million non-brokered financing round. Financial backers bought, a week ago, 48% of the offering or $951,000 worth of equity. The offering will remain open until March 2015 while an additional $1.05 million worth of securities is sold to investors. The equity offering’s expected net proceeds will amount to $1.97 million which excludes $30,000 to be paid toward officers’ salaries. Two previous unregistered financing rounds raised an estimated $1.86 million.

The company manufactures organic bottled tea. The company’s tea is made from naturally caffeine-free rooibos bush from South Africa. The product, which is low in tannins and high in antioxidants, is brewed, bottled and packaged in Louisville. The product is available at Whole Foods, Kroger and Giant Eagle stores. The company also launched a beverage for kids called Rooibee Roo.

The company, headquartered in Louisville KY, is led by Heather Howell (CEO). Revenues on or below $1 million were reported by Rooibee Red Tea Co.
The executive team includes Phoebe A Wood.
The board of directors includes Theodore Halstead Nixon.

The company has raised an estimated total of $2.81 million via private unregistered security offerings.

Offering recap
Status: First close
Company: Rooibee Red Tea Co
Industry: Manufacturing
Amount offered: $2 million
Amount placed: $951,000
First sale: 03-31-2014
Data as of: 04-07-2014

Mrs Erb’s Sustainable Foods reached its $100,000 fundraising target


mrs erb's sustainable foodsBased on information filed with the SEC, Mrs Erb’s Sustainable Foods reported the successful subscription and close of its non-brokered equity financing. One financial backer invested $100,000 almost two weeks ago. No offering was previously initiated by the company under a registration exemption with the SEC.

The company is behind Chia Star a chia seed-based beverage that comes in various flavors such as Blackberry Lime Refresh, Peach Green Tea Fusion, Pineapple Honey Love and Lemon Berry Splash. The beverage is hand crafted and micro-batched in Vermont, adjustments are made with each batch until the flavor is perfected. All flavors of Chia Star are vegan, gluten free, non GMO, and certified organic. Most of the flavors use organic stevia leaf as sweetener.

The company, headquartered in Denville NJ, is led by Sara Erb (President). Mrs Erb’s Sustainable Foods elected to keep its revenues undisclosed.
The executive team includes Audrey Erb.
The board of directors includes David Walters, Gary Madia, Jason Pouncy and Wayne Erb.


Offering recap
Status: Completed
Company: Mrs Erb’s Sustainable Foods
Industry: Other
Amount offered: $100,000
Amount placed: $100,000
First sale: 03-05-2014
Data as of: 03-17-2014

Free data has a cost…your time


A lot of websites churn up data extracted from registration D forms filed with the SEC and by doing so create a lot of content without substance or value which is a constant source of disappointment for those hoping to learn something new. It is after all a numbers game set by data consumers that are often more interested in the scope than the depth of the data, as depth and quality are much harder things to gauge as it requires knowledge and experience they may not have.

To think data is free because it is readily available on the internet could not be farther from the truth. It has a cost to providers who offset it by harvesting cost per impression (CPI), an ad business model that requires more content to drive more traffic to get even more CPI. And it has a cost to visitors who have been lured and end up spending time learning nothing new. Money can be replaced, time cannot.

Those I’ve heard over the years claiming that data became a commodity with no value, were right…but only in the specific case above.  None of them had experience researching data, little did they know how much value research could add. Research often provides context leading to data insight and transparency. In fact, the connections research creates make the data so clear that the result seems simplistic, if not trivial, to the untrained eye. It can be very simple, like connecting a registered company name with a trade name, yet very few do it properly…if at all. Search for “Experience Cisse” and see for yourself who took the time to do a little research.

cisse tradingCissé Trading Co. increased its mezzanine offering by 20% to $600,000 after ten new investors subscribed to an additional $140,000. The offering was launched in May 2012 and raised so far $497,500. The first securities were sold in June 2012, time at which the placement’s length changed from one year to indefinite.

The company markets Fair Trade and fully traceable hot cocoa and baking mixes. Cissé Trading sources its cocoa beans from FUNDOPO a fair trade certified and organic cooperative representing 1,500 cocoa farmers located in the Dominican Republic. The company’s baking mixes retail for $9 while the hot cocoa mixes are sold for $15. Products are available at select health food and gourmet stores in New York City and online.

Diana Lovett (Founder, President and Chief Executive Officer) leads the New York NY based company. Experience Cisse, Ltd. was registered in 2012 and does business as Cissé Trading Co.. Revenues were not disclosed. The executive team includes Rachael Styler (Sales and Marketing), Liz Creelman Patterson (Sales and Special Project Advisor), and Kelsey Hopping (Product Manager). The board of directors includes Marc Shedroff.

Offering recap:
Status: Second close
Company: Experience Cisse, Ltd.
Industry: Other
Amount offered: $600,000
Amount placed: $497,500
First Sale: 06/19/12

Now search for AlphiCom…

Probiotic tea brewer in the market with $400,000 debt offering


East Coast Cultures, does business as Kombucha Brooklyn,  announced a first close of $120,000 via a fundraising effort initiated last month. 30% of the $400,000 non-brokered debt offering was placed with a single investor. The private placement will remain open for a year while an additional $280,000 is raised by the company. This debt offering is the first time the company taps into the US private placement market.

The company is a probiotic tea brewer that developed and sales three flavors of Kombucha in 16-oz bottles. The beverage is available in bottle throughout the Northeast and Mid-Atlantic region and “On Tap” at fifty locations. Kombucha sales tea culture, over the internet or face-to-face, to the most discerning palate offering premium organic brewing tea, flavoring packets, books, SCOBY (Symbiotic Culture of Bacteria and Yeast) as well as all the hardware necessary to bottle your own.

The company, headquartered in Brooklyn NY, is led by Eric Childs (Chief Executive Officer) and Jessica Childs. East Coast Cultures elected not to disclose its revenues.

Offering recap:
Status: First close
Company: East Coast Cultures
Industry: Other
Amount offered: $400,000
Amount placed: $120,000

Esoteric Food Co partially closed on its $220,000 equity offering with one investor


$20,000 was successfully placed by Esoteric Food Co with one investor as part of a $220,000 equity fundraising effort initiated this month. The company expects to raise an additional $200,000 to close the offering within a year. This is the first known offering initiated by the company on the US private placement market.

The company is the maker of Zuké pickles a line of  organic, raw, probiotic and handcrafted pickled vegetables. The products include: Just Juniper, Ruby Calendula, Kim chi, Citrus & Ginger, Dill Caraway & Cabbage and Beets Dulse & Kale. Zuké is available at specialty shops mostly located in Colorado.

The company, headquartered in Boulder CO, was founded in November 2010 by Willow Ann King and Mara King.

Offering recap:
Status: First close
Company: Esoteric Food Co
Industry: Other
Amount offered: $220,000
Amount placed: $20,000

Juicing restaurant chain completes $200,000 equity financing


Greenleaf Juicing Company, LLC raised $200,000 in equity from one investor. This brings the estimated amount raised to $260,000 via debt and equity issuance. No placement agent was used in conjunction with the financing events.

The company offers an extensive menu of juices, smoothies and soups made with fresh, organic fruits and vegetables sourced locally whenever available. The company has currently two locations in Portland, OR. Each juice contains two pounds of fresh fruit and vegetables nothing more. Juices cost $5.95 while soups go for $6.50. The company recently started to sell fresh cold pressed juices in 16oz bottles that last up to 72 hours.

Greenleaf, is located in Portland, OR and was founded in April 2011 by Garret Flynn and Matthew Trenkle.

Sciote Skin placed 90% of its equity offering


Sciote Skin LLC, raised $70,000 out of an expected $80,000 equity offering. The direct offering was subscribed by 5 investors. The company has revenues below $1 million.

Sciote Skin develops and markets a complete line of skin care, body and bath products using natural and organic ingredients. Most importantly ingredients are all pharmaceutical-grade, free of adverse sulphates, thalates, parabens, dyes, toxic or harmful chemicals and artificial perfumes.

The company is headquartered in Denver, CO and was founded by Aldo Celeste (CEO) and Jeffery Miller.