Tagged: pet

Choice Pet is in the market with a $3.5 million financing round


XDATA – June 21st 2017
Choice Pet is expecting to raise $3.5 million as part of a non-brokered equity issuance. The company structured the offering to remain open until June 2018 if not fully subscribed. No securities have been subscribed by investors yet. Until this disclosure Choice Pet had raised an estimated $1.5 million in unregistered securities via one previous financing round.
Choice Pet develops a chain of pet stores as well as a website specializing in natural, organic and holistic foods for dogs, cats, companion birds, small animals, fish and reptiles.
The company is headquartered in Stamford CT. No revenues were reported by the company.
The executive team includes E Bulkeley Griswold, Jeffrey I Brodlieb, Stephen T Rossetter, Steven G Chrust and Stewart Shanley.The company reported in the past issuing an estimated $3.08 million worth of securities in conjunction with an M&A transaction.

Choice Pet is registered under the name Choice Pet Venture.

Offering recap
Status: Launched
Company: Choice Pet
Industry: Other
Amount offered: $3.5 million
SEC filing: Source
Data as of: 06-21-2017
Similar transactions
2017-02 $2 million financing completed by RiceBran Technologies (NASDAQ:RBIT)
2015-10 Primo Sales placed its mezzanine financing in full
2015-09 Late filer Protein for Pets files for first close after selling 82%
2015-04 Hannah’s files for first close after selling 69%
2015-02 Mud Bay files details on its $81,000 financing
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AgLogica Holdings disclosed issuing $3.5 million worth of equity


XDATA – October 22nd 2015
AgLogica Holdings reported closing its $3.5 million private placement on October 2nd. All the unregistered equity securities issued were acquired by one investor. The equity offering’s estimated net proceeds amount to $3.2 million excluding $300,000 earmarked for the payment of officers’ salaries. No offering was previously initiated by the company under a registration exemption with the SEC.
AgLogica Holdings markets and develops the AgLogica Behavior Monitoring System – a breakthrough technology that pairs on-animal sensors with the company’s cloud analytics platform. Proprietary algorithms create valuable behavioral insights that help dog owners and veterinarians provide the highest level of health care for their dogs.
The company was registered in 2013 and has its headquarters located in Norcross GA. No revenues were reported by the company.
The executive team includes Marcel J Sarzen.
The board of directors includes Richard Shuler and Yongguo Hu.
Offering recap
Status: Completed
Company: AgLogica Holdings
Industry: Other Technology
Amount offered: $3.5 million
Amount placed: $3.5 million
SEC filing: Source
First sale: 10-02-2015
Data as of: 10-22-2015

 

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Is Mistral Capital behind Spot Group’s $2 million equity issuance?


spot group holdingsSpot Group Holdings disclosed placing 47% of its $4.25 million non-brokered equity. Based on the filing, three investors started to subscribe to the $2 million first close on May 5th. The offering will remain open until May 2015 while an additional $2.25 million worth of securities is sold to investors. The equity offering’s estimated net proceeds will amount to $4.15 million which excludes $100,000 to be paid toward officers’ salaries. The company doesn’t appear to have previously sold securities under a registration exemption with the SEC. This transaction might be related to an investment initiated by Mistral Equity Partners*.

Spot Group Holdings markets luxury dog day care services. Services offered include day care, overnights, long-term country boarding, grooming, training, transportation, as well as retail. The company has locations in New York City as well as at Newark Liberty and Chicago O’Hare airports.

Spot Group Holdings, registered in 2014, is headquartered in New York NY. It is led by Jeffrey Ginsberg (President and CEO). Revenues were not disclosed.
The executive team includes Mitchell Marrow.
The board of directors includes William Phoenix.

*Based on the information provided in the document and our research, it seems this transaction is backed by Mistral Equity Partners. The investment is much lower than the firm’s typical sweet spot, however the equity issuance might be related to the consolidation of The Spot Group under the holding.

Offering recap
Status: First close
Company: Spot Group Holdings
Industry: Other
Amount offered: $4.25 million
Amount placed: $2 million
First sale: 05-05-2014
Data as of: 05-19-2014

Pet food manufacturer, Petbrosia, disclosed its equity placement was 56% completed


Change: offered +0% / raised +54% / placed 56%

petbrosiaAccording to the information disclosed by Petbrosia, subscription to its $1.25 million equity issuance increased by 54%. An additional $250,000 worth of securities was placed by the company with three investors since the company last released data a little over a month ago. This brings to $700,000 the amount raised from the seven backers who subscribed to the offering. The subscription will close either once the offering is sold in full or in almost a year, whichever one comes first. This is the first time the company is offering securities under regulation D of the Securities Act of 1933.

The company manufactures and distributes pet food that is tailored to each cat or dog’s unique needs. Petbrosia’s website lets pet owners order custom made food blends based on natural ingredients. After responding to a questionnaire to know the pet, veterinarian and nutritionist designed algorithms which will craft the optimal blend of protein, carbohydrates, and fats based on the pet’s needs. The food’s blend automatically adjusts over time based on the pet’s past and new information provided. Delivery can also be automated.

Keith Johnson (CEO) leads the Cincinnati OH based company which was registered in 2013. Petbrosia kept its revenues undisclosed.
The board of directors includes Mark Dawes and Todd Federman.

Related article on the offering’s first close.

Offering recap
Status: Intermediary close
Company: Petbrosia
Industry: Other Technology
Amount offered: $1.25 million
Amount placed: $700,000
First sale: 01-27-2014
Data as of: 03-12-2014

Bespoke pet food manufacturer places $450,000 in equity


petbrosiaPetbrosia sold $450,000 worth of equity securities to four investors last week. The company expects its first private offering to fetch an additional $800,000 within a year.

The company manufactures and distributes pet food that is tailored to each cat or dog’s unique needs. Petbrosia’s website lets pet owners order custom made food blends based on natural ingredients. After responding to a questionnaire to know the pet, veterinarian and nutritionist designed algorithms will craft the optimal blend of protein, carbohydrates, and fats based on the pet’s needs. The food’s blend automatically adjusts over time based on the pet’s past and new information provided. Delivery can also be automated.

Keith Johnson (Chief Executive Officer) leads the Cincinnati OH based company which was founded in mid 2012. Revenues were not disclosed.

Offering recap:
Status: Fist close
Company: Petbosia
Industry: Other Technology
Amount offered: $1.25 million
Amount placed: $450,000
First Sale: 01/27/14