Tagged: promotion/marketing

Late filer DataMi raised $10.5 million in equity at first close


XDATA – October 6th 2015
Late filer DataMi reported selling $10.5 million or 81% of a new unregistered private offering. A total of seven investors subscribed last May to the company’s $13 million non-brokered equity financing. Based on the offering’s structure, the company has until May 2016 to raise an extra $2.5 million. Until this disclosure DataMi had raised an estimated $4 million in unregistered securities via one previous financing round.
DataMi markets and develops an open platform that enables any application or brand to cover the cost of a user’s mobile data on participating networks. The platform turns mobile data into a flexible tool that can increase engagement, incent trial, and reward loyal users with instant access to toll-free content or data rewards on their bill. It takes just weeks to enable carriers, days to onboard apps or sponsors, and minutes to create campaigns.
The company, headquartered in Chelmsford MA, is led by Harjot S Saluja (President). DataMi elected to keep its revenues undisclosed.
The board of directors includes Donald Hwang, Jeff Samberg, Steve Papa and Wim Sweldens.

The company has raised an estimated total of $14.5 million via private unregistered security offerings.

DataMi is registered under the name Tube.

Offering recap
Status: First close
Company: DataMi
Industry: Other Technology
Amount offered: $13 million
Amount placed: $10.5 million
SEC filing: Source
First sale: 05-26-2015
Data as of: 10-06-2015

 

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House Party filed for first close after raising 94% of its financing round


house party$1.32 million worth of mezzanine securities started to be placed by House Party yesterday. Based on the information disclosed, a total of eighteen investors bought 94% of the $1.4 million security offering. A total of five unregistered securities offerings closed by the company raised an estimated $11.29 million.
House Party develops and markets an experience-driven social marketing platform that drives consumer recommendations to build brands and increase sales. The platform enables brands to easily identify influential advocates, engage them with in-person brand experiences and amplify their advocacy through social media. The platform offers brands two advocacy marketing solutions House Party campaigns (for a shared group experience) and Chatterbox campaigns (for an individual brand experience). Financial backers include Acadia Woods Partners.
The company, headquartered in Irvington NY, is led by Christopher Maher (CEO). House Party kept its revenues undisclosed.
The board of directors includes Gene Derose, Jeffrey Samberg, Joshua Weinreich and Michael Satow.

The company has raised an estimated total of $12.61 million via private unregistered security offerings.

Offering recap
Status: First close
Company: House Party
Industry: Other
Amount offered: $1.4 million
Amount placed: $1.32 million
SEC filing: Source
First sale: 12-22-2014
Data as of: 12-23-2014


For more information visit www.XDATA.co

Addvocate reported the completion of a $7.2 million financing round


addvocate$7.2 million was raised by Addvocate following the successful placement and issuance of its unregistered equity securities. A total of twenty-three investors participated to the non-brokered placement which started on November 24th. The equity offering’s estimated net proceeds amount to $6.93 million excluding $263,000 earmarked for the payment of officers’ salaries. No offering was previously initiated by the company under a registration exemption with the SEC.

Addvocate develops and markets a single platform that provides a complete workflow for the discovery, curation, delivery, amplification, and analysis of unique content, eliminating the massive time and dollar investment required to create all original brand content. The company which merged with Trapit, is now backed by Rogers Venture Partners and Astro Digital.

Piers Cooper (President) leads the San Francisco CA based company which was registered in 2012. Addvocate elected to keep its revenues undisclosed.
The executive team includes Gary Griffiths, Henry Nothhaft, John Flynn, Jonathan Moore, Michael Rudolph, Patricia Hume and Thomas Ziemer.
The board of directors includes Brian Lenz and Will Stewart.

In a concurrent filing, the company disclosed issuing $7.69 million worth of securities as part of the merger with Trapit.

Offering recap
Status: Completed
Company: Addvocate
Industry: Other
Amount offered: $7.2 million
Amount placed: $7.2 million
SEC filing: Source
First sale: 11-24-2014
Data as of: 12-08-2014

For more information visit www.XDATA.co

Chute files details on its $3 million financing


chute Chute raised $3 million from four financial backers on November 18th according to information disclosed by the company. The non-brokered equity offering was fully subscribed. Two previous unregistered financing rounds raised an estimated $10.07 million.

Chute develops and markets a visual marketing automation platform that enables companies and brands to discover, organize, obtain consent and publish fan photos and videos at every customer touch point — as a mobile app, photo gallery, banner ad or even a billboard in Times Square. The company is backed Foundry Group, Freestyle Capital and U.S. Venture Partners.

The company, headquartered in San Francisco CA, is led by Ranvir Gujral (President). Chute elected to keep its revenues undisclosed.
The executive team includes Gregory Narain.
The board of directors includes John Battelle and Ryan McIntyre.

The company has raised an estimated total of $13.07 million via private unregistered security offerings.

Offering recap
Status: Completed
Company: Chute
Industry: Other Technology
Amount offered: $3 million
Amount placed: $3 million
SEC filing: Source
First sale: 11-18-2014
Data as of: 12-03-2014


For more information visit www.XDATA.co

Ahalogy files for first close after raising 91%


ahalogy Ahalogy‘s first close reached $2.27 million. The company’s $2.5 million non-brokered equity issue was 91% sold to twelve investors. The first commitments were received a week ago. Until this disclosure Ahalogy had raised an estimated $3.2 million in unregistered securities via one previous financing round.

Ahalogy markets and develops a Pinterest marketing optimization platform. The company’s proprietary technology, authentic content network and access to analytics and insights maximize the likelihood of consumers viewing content, following a brand and converting to revenue. It charges brands only for results. Financial backers include Hyde Park Venture Partners, Origin Ventures, CincyTech, Hyde Park Angels, North Coast Angel Fund and Vine Street Ventures.

Michael Wohlschlaeger (CEO) leads the Cincinnati OH based company which was registered in 2013. Ahalogy elected to keep its revenues undisclosed.
The executive team includes Robert Gilbreath.
The board of directors includes Brent Hill and Tim Kopp.

The company has raised an estimated total of $5.47 million via private unregistered security offerings.

Ahalogy is registered under the name MLW Squared

Offering recap
Status: First close
Company: Ahalogy
Industry: Other Technology
Amount offered: $2.5 million
Amount placed: $2.27 million
First sale: 10-07-2014
Data as of: 10-14-2014

For more information visit www.XDATA.co

Infusionsoft reports the successful completion of its equity issuance


XDATA – October 6th 2014

infusion software Infusionsoft placed $55 million worth of securities as part of a non-brokered equity financing round. The placement, which started last Tuesday, lured a total of eleven subscribers. The equity offering’s estimated net proceeds amount to $45.6 million excluding $9.4 million earmarked for the payment of officers’ salaries. The company closed four previous unregistered private placements which raised an estimated $73.92 million.

Infusionsoft develops and markets a sales and marketing software for small businesses, designed to help them get organized, grow sales and save time. Financial backers include Bain Capital Ventures, Signal Peak Ventures and Goldman Sachs.

The company, headquartered in Gilbert AZ, is led by Clate Mask (CEO). Infusionsoft elected to keep its revenues undisclosed.
The executive team includes Aaron Stead, Elizabeth Pitt, Greg Head, Hal Halladay, J Scott Martineau, Marc Chesley and Samuel Blackham.
The board of directors includes Eric Keller, Geoffrey Moore, Joseph Disabato, Nancy Schoendorf and Scott Petty.

The company has raised an estimated total of $128.92 million via private unregistered security offerings.

Infusionsoft is registered under the name Infusion Software

Offering recap
Status: Completed
Company: Infusionsoft
Industry: Other
Amount offered: $55 million
Amount placed: $55 million
First sale: 09-30-2014
Data as of: 10-02-2014


For more information visit www.XDATA.co

Modern Mast’s offering lures fifteen backers


modern mastSo far fifteen investors participated to Modern Mast‘s $1.15 million non-brokered financing round. Financial backers bought, on May 1st, 90% of the offering or $1.04 million worth of equity. The company doesn’t appear to have previously sold securities under a registration exemption with the SEC. The company is backed by Vaizra Investments, Advancit Capital, BOLDstart Ventures, Social Starts, and Iowa City Capital Partners.

The company’s goal is to help brands better understand, connect and track their relationships with their social media followers and fans. The company developed SocialRank, a cloud-based freemium tool for brands who want to understand, manage, engage, reward, and track the people who follow them via twitter. The premium version costs $25 per month and offers brands daily and weekly reports as well as information on their top 100 followers. The company also offers custom reports.

Modern Mast, registered in 2014, is headquartered in New York NY. It is led by Alexander Taub (CEO). Revenues were not disclosed.

The executive team includes Michael Schonfeld.

Offering recap
Status: First close
Company: Modern Mast
Industry: Other Technology
Amount offered: $1.15 million
Amount placed: $1.04 million
First sale: 05-01-2014
Data as of: 05-15-2014

Touchtown reached its $82,000 fundraising target


touchtownBased on information filed with the SEC, Touchtown reported the successful subscription and close of its non-brokered equity financing. One financial backer invested $82,000 one month ago. Two previous unregistered financing rounds raised an estimated $445,000.

The company markets and designed a web-based content manager platform to help senior living communities deliver content and offer services on television channels, digital signs, print, websites and tablets. The company also offers safety solutions such as alert pendants, pull cords, and remote daily check-in. via its application developed for residents.

The company is headquartered in Oakmont PA. Touchtown elected to keep its revenues undisclosed.

The executive team includes Jeff Pepper.
The board of directors includes Paul Winkler, Suzanne Teele and William Rooney.

The company has raised an estimated total of $527,000 via private unregistered security offerings.

Offering recap
Status: Completed
Company: Touchtown
Industry: Other Technology
Amount offered: $82,000
Amount placed: $82,000
First sale: 03-31-2014
Data as of: 05-06-2014

$1 million fundraising launched by adtech company, Access Media


access mediaAccess Media disclosed in an SEC filing, launching a $1 million non-brokered equity financing round. The placement is structured to close in May 2015 should the fundraising target not be reached. The company didn’t report selling securities thus far. This is the first time the company is filling a security offering under a registration exemption with the SEC.

The company developed and markets a content distribution platform called “SideDoor”. The company uses its proprietary algorithm combined with scraping technology and taxonomy to enhance content relevancy to provide the best match for native advertising between publishers and advertisers. Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. The platform allows publishers to generate revenue while offering relevant content to visitors and advertisers to drive engaged traffic to their sites.

Nic Paul (CEO) leads the Los Angeles CA based company which was registered in 2013. Access Media elected to keep its revenues undisclosed.
The executive team includes Cham Kim (COO).

Offering recap
Status: Launched
Company: Access Media
Industry: Other Technology
Amount offered: $1 million
First sale: 04-21-2014
Data as of: 05-01-2014

Business Texter revised its offering cap upward to $800,000 and received $602,000 in commitments


 

Change: offered +60% / raised +135% / placed 75%

business texterBusiness Texter upped its financing to $800,000 from $500,000 after receiving new commitments. An additional $346,000 worth of securities was placed by the company with nine investors since the company last released data almost a year ago. This brings to $602,000 the amount raised from the nineteen backers who subscribed to the offering. The equity offering’s expected net proceeds will amount to $700,000 which excludes $100,000 to be paid toward officers’ salaries. The subscription is structured to close once the 25% left is fully subscribed or in the last couple of months at the latest. This is the first time the company is offering securities under regulation D of the Securities Act of 1933.

The company developed and markets a text message marketing campaign software and mobile phone application (app) for small businesses. The freemium set up allows users to send 1,000 messages for free up to an unlimited number for $500 per month. Features include text auto-responder, intelligent opt-in/opt-out and message scheduling among others.

Richard A Repp leads the Spokane Valley WA based company. Business Texter was registered in 2012. Business Texter elected to keep its revenues undisclosed.
The executive team includes Aaron Rollins and David Johnston.
The board of directors includes D Gerald Searfoss, Diane Smith and William Burg.

Offering recap
Status: Intermediary close
Company: Business Texter
Industry: Computers
Amount offered: $800,000
Amount placed: $602,000
First sale: 07-24-2013
Data as of: 04-29-2014