Tagged: web

Curated e-marketplace for local artisans, Strolby, raised $396,000 in equity at first close


strolbyStrolby reported selling 88% or $396,000 of a new unregistered private offering. A total of seven investors subscribed three weeks ago to the company’s $450,000 non-brokered equity financing. Based on the offering’s structure, the company has until May 2015 to raise an extra $54,000. This is the first time Strolby is selling securities under a registration exemption.

Strolby markets and develops locally made, limited-production goods from the best small shops in the country in its online marketplace. The site enables customers to shop local from anywhere, and to discover innovative designers and artisans along the way. The site offers curated items paired with convenience. The company started by showcasing the production of artisans located in Brooklyn and the Hudson Valley.

Lara Fitch (President) leads the Brooklyn NY based company which was registered in 2013. Strolby elected to keep its revenues undisclosed.

Offering recap
Status: First close
Company: Strolby
Industry: Retailing
Amount offered: $450,000
Amount placed: $396,000
First sale: 05-15-2014
Data as of: 06-10-2014

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mYak USA raised 67% of its equity financing


myak usaAccording to information disclosed by mYak USA, $360,000 was subscribed by one investor on May 16th 2014. mYak USA capped the non-brokered equity financing at $537,000. $177,000 in additional funding can be raised before May 2015 based on the placement’s structure. This is the first time mYak USA is selling securities under a registration exemption.

mYak USA markets and designs a clothing and home accessory line crafted in Italy and woven from baby yak wool and Tibetan cashmere. The company buys its wool directly from nomadic Tibetan families.

Paola Vanzo (President) leads the Brooklyn NY based company which was registered in 2013. Revenues on or below $1 million were reported by mYak USA.

Offering recap
Status: First close
Company: mYak USA
Industry: Other
Amount offered: $537,000
Amount placed: $360,000
First sale: 05-16-2014
Data as of: 05-29-2014

Qello launched a $6 million mezzanine financing


qelloQello is in the market with a $6 million brokered mezzanine placement. The placement, which hasn’t started to sell, is structured to close in May 2015 or once the placement is fully subscribed. The private placement, excluding $270,000 to be paid toward officers’ salaries and $480,000 to be paid in placement fees, will bring in estimated net proceeds of $5.25 million. Two previous unregistered financing rounds raised an estimated $15 million. The company is backed by middle-market private equity firm GPB Capital.

The company is an on-demand subscription streaming service for full-length HD concert films and music documentaries. For $5 a month, All-Access members can watch as much as they want, anytime, anywhere, on nearly any internet-connected screen without commercials. Free users can watch one track from every full-length concert, as well as Qello TV’s 30+ channels of unlimited concert moments. Qello is available for iOS and Android, and on the web, Amazon’s Kindle Fire, Windows Mobile, Samsung and Sony Smart TVs.

The company, headquartered in New York NY, is led by Brian Lisi (CEO). Qello disclosed having revenues on or below $1 million.
The executive team includes Richard Johnson and Robert Frank.
The board of directors includes David Gentile, Peter Gibson, Robert Kessler and Sal Naro.

Qello is registered under the name Qello Holdings.

Offering recap
Status: Launched
Company: Qello
Industry: Other Technology
Amount offered: $6 million
Data as of: 05-23-2014

SkillBridge disclosed information on its $1 million debt issuance


skillbridgeSkillBridge reported selling 30% of its debt issuance via a subscription which launched a little over a week ago. According to the information disclosed, twelve subscribers ponied up $300,000 out of the $1 million the company expected to raise. The offering will remain open until May 2015 while an additional $700,000 worth of securities is sold to investors. This is the first debt financing done by the company under a registration exemption.

SkillBridge develops and markets an online talent marketplace for businesses to find top-quality yet affordable business freelancers for short-term projects.

Rajeev Jeyakumar (President) leads the New York NY based company which was registered in 2013. SkillBridge kept its revenues undisclosed.
The board of directors includes Bredesen (Brett) Lewis.

Offering recap
Status: First close
Company: SkillBridge
Industry: Other
Amount offered: $1 million
Amount placed: $300,000
First sale: 05-09-2014
Data as of: 05-16-2014

IndieFlix disclosed raising $200,000 via security issuance


indieflixAfter launching a $2 million Series B convertible preferred round, IndieFlix received one month ago a $200,000 commitment from one investor. So far the company raised 10% of its non-brokered security offering according to the filing. An additional $1.8 million in funding is to be raised until the offering draws to a close in March 2015. The offering’s estimated net proceeds will amount to $1.79 million which excludes $214,000 to be paid toward officers’ salaries. This is not the first time the company files unregistered securities with the SEC according to a concurrent filing.

The company is an independent film distribution and discovery subscription platform and forum. Subscribers can stream thousands of movies for $5 per month. IndieFlix also allows independent filmmakers to non-exclusively sell their films while maintaining their rights. The company uses a proprietary revenue-sharing Royalty Pool Minutes (RPM) model under which filmmakers get paid for every minute watched by an IndieFlix subscriber.

The company is headquartered in Seattle WA. IndieFlix disclosed having revenues on or below $1 million.
The executive team includes Kristie Lanum and Scilla Andreen.
The board of directors includes Paul Pigott.

In a concurrent filing, IndieFlix disclosed having raised $2.16 million in a fully subscribed offering.
The company has raised an estimated total of $2.36 million via private unregistered security offerings.

Offering recap
Status: First close
Company: IndieFlix
Industry: Other
Amount offered: $2 million
Amount placed: $200,000
First sale: 03-13-2014
Data as of: 04-14-2014

$400,000 unregistered debt financing and first close reported by BoardBookit


boardbookitBoardBookit disclosed hitting the market to raise $400,000 via debt issuance. $50,000 has already been subscribed by one financial backer. The non-brokered placement started almost two weeks ago. An additional $350,000 in funding is to be raised until the offering draws to a close in April 2015. A prior unregistered securities offering which raised an estimated $850,000 was completed by the company.

The company designed and markets a web portal as well as an iPad application (app) to help companies create and distribute material to board members. The company targets small and medium sized companies to streamline their investor relations related tasks. The app has been designed to be secure affordable and easy to use. The annual plan starts at $1,200. The company announced a few days ago that pursuant to a strategic alliance with the Angel Capital Association (ACA), ACA is going to provide the BoardBookit iPad app and secure board of director’s portal to ACA members.

Marion Lewis (President and CEO) leads the Pittsburgh PA based company which was registered in 2013. Boardbookit disclosed having revenues on or below $1 million.
The board of directors includes Jeanette Thomas.

The company has raised an estimated total of $900,000 via private unregistered security offerings.

Offering recap
Status: First close
Company: BoardBookit
Industry: Other Technology
Amount offered: $400,000
Amount placed: $50,000
First sale: 04-03-2014
Data as of: 04-14-2014

LocalLoop’s financing garnered an additional $425,000


Change: offered +0% / raised +425% / placed 70%

localloopWith these new equity securities sold, LocalLoop Global’s $750,000 private placement is, as of the filing date, 70% completed. A total of nine additional backers invested $425,000 in the company’s offering. The prior information, filed almost a year and a half ago, stated one investor had committed $100,000. LocalLoop Global’s offering has $225,000 left up for subscription. The offering is structured as indefinite and will remain open until fully subscribed. Up to now LocalLoop Global had raised an estimated $20,000 in unregistered securities via one financing round.

The company develops a certification program and web-based rating tools for local and small businesses. The company aims at providing an objective rating, fair consumer review monitoring and verification process backed by third party survey to avoid customers relying on fake business reviews. The company offers businesses a platform with reporting services, search engine optimized profile page and custom URL among other things.

The company, headquartered in Edmonds WA, is led by Shawn Tacey (President). Revenues on or below $1 million were reported by LocalLoop Global.
The executive team includes Jason C Gaylord.

The company has raised an estimated total of $545,000 via private unregistered security offerings.

Offering recap
Status: Intermediary close
Company: LocalLoop Global
Industry: Other
Amount offered: $750,000
Amount placed: $525,000
First sale: 10-19-2012
Data as of: 04-10-2014

BeneFinder files new $363,000 equity financing round


benefinderBeneFinder expects to sell $363,000 worth of equity to investors in a non-brokered financing round. The equity offered hasn’t been subscribed yet by investors. Based on the information disclosed, the $363,000 offering is structured to remain open until April 2015 or when the fundraising cap is reached, whichever one comes first. This is the first time the company is filling a security offering under a registration exemption with the SEC.

The company developed a web platform to offer free unbiased insurance plan guidance, support and enrollment. The platform analyzes all the plans in the market – those sold through Healthcare.gov as well as those outside of these Exchanges – and illustrate the best ones for the user’s unique needs. The service cost for buying a plan is already built in the rates offered by insurance companies so it won’t change whether users buy through the platform or directly from insurance companies. For now the company focuses on users based in Virginia.

David Blanchard (President) leads the Richmond VA based company which was registered in 2012. Benefinder elected to keep its revenues undisclosed.

Offering recap
Status: Launched
Company: BeneFinder
Industry: Health Insurance
Amount offered: $363,000
Data as of: 04-07-2014

$250,000 final close reported by Plink


plinkPlink reported the successful completion of its $250,000 unregistered debt financing. All the securities were subscribed by three investors. First commitments were received last Friday. The company closed four previous unregistered private placements which raised an estimated $7.05 million.

The company is an online-to-offline rewards program that motivates members to make offline purchases. Plink members create an account at Plink.com or via the Plink mobile app, then link the credit or debit card of their choice, and begin earning “Plink points” by purchasing offline at more than 75,000 restaurants and retailers nationwide.  Plink Points can be redeemed for gift cards from 25 brands. According to the company, Plink’s pay-for-performance advertising model provides offline brands with a risk-free way to drive sales and build loyalty.

The company, headquartered in Denver CO, is led by Peter Vogel (CEO). Plink kept its revenues undisclosed.
The executive team includes David Asseoff and Jill Fletcher.
The board of directors includes Joseph Zell, Mark Turnage and Richard Sokol.

The company has raised an estimated total of $7.3 million via private unregistered security offerings.

Offering recap
Status: Completed
Company: Plink
Industry: Other
Amount offered: $250,000
Amount placed: $250,000
First sale: 03-28-2014
Data as of: 04-03-2014

BigRentz files details on the completion of its financing round


bigrentzOne financial backer invested $250,000 in return for unregistered equity securities issued by BigRentz. The transaction completed one month ago via a non-brokered private placement. No offering was previously initiated by the company under a registration exemption with the SEC.

The company developed a full-service online broker for competitively-priced rental equipment targeting construction professionals and businesses. The website offers a one-stop shop to locate heavy equipment ranging from forklifts and backhoes to power generators and portable welders in almost every city in America.

The company, headquartered in Irvine CA, was registered in 2012. BigRentz elected to keep its revenues undisclosed.
The executive team includes Dallas Imbimbo and Nicholas Kovacevich.
The board of directors includes Stephen Jesson.

Offering recap
Status: Completed
Company: BigRentz
Industry: Other
Amount offered: $250,000
Amount placed: $250,000
First sale: 02-04-2014
Data as of: 03-21-2014